ELON MUSK ANNOUNCES NEW DAILY POST READING LIMITS ON TWITTER
On 1st July (Saturday), thousands of Twitter users reported problems when they tried to access the social media site. These included error messages
Digital Media
News
Indian
ITC AASHIRVAAD SOUL CREATIONS ANNOUNCES TIE-UP WITH BOLLYWOOD BIOPIC TARLA AS OFFICIAL FOOD PARTNER
Vegetarian food brand ITC Aashirvaad Soul Creations has announced a collaboration with the upcoming Bollywood biopic drama, Tarla, as their “Official Food
Digital Media
News
MICROSOFT OFFERS A GENERATIVE AI-TRAINING COURSE FOR FREE
The rise of AI has taken the world by storm and is introducing us to a range of fantastic new possibilities and experiences.
Digital Media
News
TIPS FOR CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM
In today’s day and age, social media is an inevitable shortcut to success, right? Wrong. Here’s the thing: there are a gazillion social
Marketing
News
SOCIAL MEDIA MANAGEMENT TOOLS FOR EVERY DIGITAL MARKETER
Have you ever wanted your very own digital multitasker? If you’re managing multiple social media accounts at once, chances are you’re exhausted. The
Indian
CRAZY CAMPAIGNS
Genius or insanity? How about both. If companies want to stand out above all others, they have to be bolder, brighter and wilder.
Indian
THE COLA WARS: THE DECADES-LONG RIVALRY BETWEEN PEPSI AND COCA-COLA
When it comes to cutthroat brand wars, the Coca-Cola Company and PepsiCo are first in line. The long-time rivalry between these two soft-drink
Marketing
News
TYPES OF GUERILLA MARKETING
The word “Guerilla” sounds pretty intense, right? It conjures up images of war, blood and rebellion. Fortunately, “Guerilla Marketing” is nothing like that,
Digital Media
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RED FLAGS FOR MARKETING AGENCIES:
If you want to pick the right agency for your business, you need to do a lot of homework. Here’s the thing: hiring
Marketing
News
OUR FAVOURITE BURGER KING MARKETING STUNTS:
Madness or genius? With Burger King, it’s always both. For more than half a century, this fast food company has stayed on top
Marketing
News
DO COLOURS MATTER IN BRAND MARKETING?
Here is a secret to brand marketing: it’s all about colors. From positivity to professionalism to prestige, colours are the clearest and most
Advertising
News
5 MARKETING PSYCHOLOGY PRINCIPLES YOU NEED TO REACH CONSUMERS:
Marketing: Is it magic or is it psychology? In order to successfully improve their marketing results, marketing professionals try to analyse the human
Indian
A BLAST FROM THE PAST: SOME OF OUR FAVOURITE BRAND SLOGANS
First impressions are the best impressions. Sounds harsh? In marketing, it’s the cold hard truth. Your slogan can make or break your company
Indian
ZOMAITO OR ZOMAATO? FOOD-DELIVERY APP SPARKS CIVIL WAR OVER BRAND MISPRONUNCIATION
Mispronouncing names is an evergreen practice in India and a long-running debate in countless households. Zomato, a food delivery app, capitalized on this
Marketing
News
THE FUTURE OF AI IN DIGITAL MARKETING
Is AI the future of digital marketing? It certainly seems so. Say goodbye to wasteful hours and monotonous tasks – AI is like
Digital Media
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5 PLATFORMS TO MARKET ON OTHER THAN INSTAGRAM AND FACEBOOK
When it comes to social media marketing, Instagram and Facebook lead the way. Between these two giants, they are a hotbed for marketers
Marketing
News
AN ULTIMATE GUIDE TO SMART COPYWRITING
What exactly is copywriting? In simple words, it is writing that is intended to sell. If you’ve ever seen a product offer online
Marketing
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5 DIGITAL MARKETING TOOLS EVERY ENTREPRENEUR MUST KNOW OF
In today’s day and age, digital marketing is the heart and soul of most companies. Sounds dramatic? It’s simply the cold, hard truth.
Digital Media
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5 TIKTOK ALTERNATIVES IN INDIA
In India, TikTok lived fast and died young. Ever since its launch, it was all anyone could ever talk about, and it created
Digital Media
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5 AI TOOLS EVERY SOCIAL MEDIA MARKETER MUST KNOW OF
The AI revolution has finally arrived, and it’s here to stay. It has changed the marketing game forever, and smart machines are all
Indian
SUN PHARMA LAUNCHES #SecondBirthDate ON NATIONAL DOCTORS DAY WITH MAHIMA CHAUDHRY AND RISHABH PANT
Everyone needs doctors, right? To celebrate National Doctors Day, Sun Pharma has introduced the #SecondBirthDate initiative as a way to express their heartwarming
Indian
FATHER’S DAY 2023: HERE’S HOW SOME BRANDS CELEBRATED
This year’s Father’s Day has brought in a flurry of emotions across brands as they seek to capture the spirit of a “Father”.
Marketing
News
SOME OF THE MOST MEMORABLE MARKETING FAILURES OF ALL TIME
It’s like they say: one can learn from other people’s mistakes. In marketing, “other people’s mistakes” include some of the most catastrophic and
Digital Media
News
SANDEEP GOYAL JOINS REDIFFUSION AS MANAGING DIRECTOR
Mumbai-based integrated communications and marketing agency Mogae Media has acquired 48-year-old home-grown advertising agency Rediffusion India. As part of the agreement, four agency
Indian
#INTHISTOGETHER CAMPAIGN BY VAVO DIGITAL BRINGS A RAY OF HOPE AMIDST HOPELESSNESS
VAVO Digital launches its #InThisTogether campaign to create one month long positive interactions, activities, and content with its team and a pool of
Marketing
News
COMMON MISTAKES IN DIGITAL MARKETING AND SOLUTIONS
The investments made by brands to promote their products via Digital Marketing is increasing by the day. The estimated amount to be invested
Digital Media
News
FACEBOOK BIDS ADIEU TO FACEBOOK ANALYTICS
Facebook Analytics served as a messiah for everyone using the social media app to conduct business, get a proper understanding of the advertising,
Digital Media
News
SNAPCHAT INTRODUCES A FUN NEW WAY TO EXPRESS YOURSELF WITH CAMEO STICKERS
Snapchat had added Cameos back in December and it has now expanded upon it with amusing personalised Cameo Stickers. The new Stickers keep
Advertising
News
DISSECTING SNICKERS’ INSTAGRAM STRATEGY
bout the brand: The nougat, caramel and peanut delight was first conceived in 1930 in the United States by the Mars company. Today,
Digital Media
News
WE COVER THE LATEST SOCIAL MEDIA UPDATES AND TRENDS, WHAT MORE HINTS DO YOU WANT?
We’ve all had our share of unrequited love and crushes. From pausing shows to respond to your crush’s texts and coming to college
Creator Dissect
Creator Economy
INSTAGRAM EXCITES CREATORS WITH ITS LATEST SUBSCRIBERS FEATURE
The range of updates that started back in January this year has expanded its horizon to introducing a bunch of different features that
International
ICONIC PRIDE CAMPAIGNS
Pride is more than profit. It’s always refreshing to see brands participate in Pride by changing their logos or launching campaigns in support
Indian
A LOOK BACK AT OUR FAVORITE RAMADAN CAMPAIGNS SO FAR
The holy month of Ramadan is a time for fasting, reflection, and family. Although Ramadan is a celebration of unity and a time
Indian
BINGO! COMPARES ITS CHIPS TO A PHONE? GUESS WHO WILL WIN!
Over the years, one such brand that is widely known for its chucklesome campaigns is Bingo! which always puts forth ideas that stand
International
PHILIPS WANTS YOU TO TAKE CARE OF YOURSELF WITH #KHAYAALRAKHNA
Things have changed drastically for us since the past one and a half years, to say that were doing well or feel normal
Digital Media
News
STREAX PROFESSIONAL ASSIGNS DIGITAL AOR MANDATE TO GRAPES DIGITAL
Streax Professional has assigned its digital AOR mandate to Grapes Digital, a full-fledged digital marketing agency. The account was won following a multi-agency
Digital Media
News
FACEBOOK RELEASES REPORT ON HOW MISINFORMATION IS DETECTED AND ACTION
The world of the Internet is no stranger to fake news and misconstrued information. With barrages of misinformation and fake news flooding into
Digital Media
News
HERE’S HOW SOME BRANDS CELEBRATED EID IN 2023
The month of Ramadan ends with people all around the world celebrating Eid al-Fitr. This joyous festival is marked by prayers, delicious feasts
Digital Media
News
INSTAGRAM OUTLINES AREAS OF FOCUS FOR 2023!
Its been a big year for Instagram – it reached 2 billion users this year. Along with these milestones, it had a few setbacks
International
MCDONALDS LAUNCHES YET ANOTHER #EATQUAL CAMPAIGN AROUND INCLUSIVITY
In McDonald’s latest ‘EatQual’ film, we experience a unique take on inclusivity and witness how the brand aims to shed light on how
Indian
ARIEL TOO TALKS ABOUT EQUALITY IN CHORES WITH A HEARTFELT CAMPAIGN
While women continue to fight for equal pay, rights, and treatment for their husbands and children, Ariel’s new film clearly shows how even
International
DAMENSCH RAISES THE QUESTION “ARE MEN COMFORTABLE IN THEIR OWN SKIN?”
The age of social media and the constant need for creativity has pushed brands into talking about newer topics and bringing to light
Digital Media
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MEESHO WRAPS UP 2022 BY BENEFITING THE USERS & SHOWING SHOPPING HABITS!
The Meesho Story is a result of passion and commitment of the team to change the way India consumes products. They are committed
International
ANUSHKA SHARMA & PUMA INDIA TRICK USERS WITH THEIR BANTER
The social media handle of athleisure brand Puma India shared several photos of Anushka Sharma wearing Puma’s collection. Anushka Sharma took it to
Digital Media
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HERE’S HOW BRANDS CONGRATULATED THE FIFA WORLD CUP CHAMPIONS 2022!
Argentina has won their third World Cup! It was a glorious moment for their country and a happy one for us who had
Indian
NEW TO THE MARKET BRAND IQOO MAKES A NAME WITH THEIR WITTY CAMPAIGN!
‘Is it iQOO?’ is a campaign film released by the brand iQOO as a fun way of introducing itself. The film is a
Marketing
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SWIGGY TEASES PROFESSIONALS BY FEATURING THEIR FAVOURITE FOODS AS LINKEDIN ACCOUNTS!
Swiggy just took ordering food to another level of fun by sharing a perspective that the viewers DID NOT EXPECT TO SEE! In
Digital Media
News
ELON BANS ANY ACCOUNT ADVERTISING OTHER SOCIAL MEDIA PLATFORMS ON TWITTER!
Right now’s the time to check your Twitter! If you havent seen Elons updated Twitter rules, youre missing a major internet update! These new
Marketing
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WHY BATA STORES HAS PUT THE SHOPPERS IN AWE WITH THEIR MODERN TOUCHES!
Bata, a rich legacy brand with a long history of success and global reach, realized its own evolution in the retail space and
Indian
TOOTHSI TAKES HELP FROM VIRAT KOHLI AND ANUSHKA SHARMA TO SHOWCASE CONVENIENT ALIGNERS.
Popularisation of cosmetic surgery, many people are now seeking a solution to teeth alignment. However, people are often unaware and misled due to