BHIMA JEWELLERS STEALS EVERYONE””S HEART WITH THEIR LATEST CAMPAIGN
While our society still adapts to a newer definition of what it means to be a woman and love, Bhima Jewellers is already
Indian
Indian
MAGICPIN PARODIES CRED IN THEIR LATEST AD
Days after Cred released its campaign with Rahul Dravid’s Indiranagar Ka Gunda, Magicpin wasted no time poking fun at them in their newest
Indian
MCDONALD’S INDIA (WEST AND SOUTH) ROPES IN ACTRESS RASHMIKA MANDANNA AS BRAND AMBASSADOR
McDonald’s India (West and South) has roped in the popular film celebrity – Rashmika Mandanna, as its brand ambassador for its key advertising
Marketing
News
TWITTER TELLS YOU WHAT IT”S LIKE TO BE RELATED TO EVERY CELEBRITY
2021 has been the year that Twitter users have discovered that they all have famous celebrities as ancestors. Except there is a plot
Indian
IPL 2019 MADE A NAME FOR ITSELF
The ending of winter means only one thing – the commencement of the world’s richest T20 tournament: Indian Premier League. Every year, IPL
Digital Media
News
MERAQI DIGITAL BAGS THE DIGITAL MEDIA MARKETING MANDATE OF ANMOL BISCUITS
Meraqi Digital, the independent digital marketing consultancy and service providing agency based out of Kolkata has won the digital media marketing mandate of
Digital Media
News
MCDONALD‘S ENTERS THE WORLD OF NFTS
McDonald’s France is the latest brand to join the ongoing NFT bandwagon. The past couple of months has seen the NFT space welcoming
International
NIKE‘S POWERFUL TRIBUTE TO MOTHERHOOD
Nike’s latest docu-campaign “The Toughest Athletes” captures the pain and strength mothers experience during one of their metamorphosis stages, i.e. motherhood and its
Indian
CRED SCORES A SIXER WITH INDIRANAGAR KA GUNDA
On the day of the Indian Premier League’s curtain-raiser for the 14th season, an advertisement featuring former India captain Rahul Dravid, to borrow
Advertising
News
A MESSI SITUATION: HOW BUDWEISER”S TRIBUTE WENT AWRY
What started out as a celebration for a legendary football player, as a part of Budweiser’s global campaign to pay tribute to Leo
Digital Media
News
TONIC WORLDWIDE TO COVER COVID-19 VACCINE COST FOR ALL ITS EMPLOYEES
India 8th April 2021: With the Covid vaccination opening for people, independent Digital Marketing agency Tonic Worldwide has announced mass vaccination for all its employees
Indian
HOW COMMERCIALS ARE SHOT
We’ve all seen ads in our lives that have left us starry-eyed. It might be a commercial on beauty products, or health insurance,
Advertising
News
IKEA’S ENTRANCE TO THE INDIAN MARKET
The Swedish Furniture Giant, Ikea, made its entry in India back in 2018 with a 13 acre complex in Hyderabad which had been
International
APPLE DOESN’T FUMBLE TO COOK UP A NEW STORM IN ITS RECENT ADS
Apple is back to promote its latest iPhone 12 with its new ads called “Cook” and “Fumble” which promotes durability, water resistance, and
Indian
DOVE WANTS YOU TO KNOW YOUR SELF-WORTH WITH #STOPTHEBEAUTYTEST
Dove’s recent campaign #StopTheBeautyTests takes us through various real-life stories that various women in the country have been a victim of- harsh matchmaking
Digital Media
News
NFTS MADE SIMPLE
NFTs are having their moment as we speak and are currently becoming the next big thing in cryptocurrency. If you’ve been on social
Indian
AKSHAY KUMAR AND DABUR CHYAWANPRASH AD TROLLED FOR ITS COVID CLAIMS!
And so it continues, after Sourav Ganguly and Fortune Oil were trolled due to the discrepancy behind brand messages and its reality, Akshay
Marketing
News
MOCHACCINO OR FRAPPUCCINOS? DUNKIN’ DONUTS WANTS YOU TO GET COFFEE.
It’s 2006 and you’re in America. You need your daily fix of coffee before you head out to work. But wait, where would
Digital Media
News
HAVAS MEDIA WINS INTEGRATED MANDATE OF MICROMAX
Havas Media India has won the integrated mandate of Micromax Informatics, a multinational smartphone and consumer electronics company. The mandate includes both traditional
Digital Media
News
CHIMP&Z; INC BAGS DIGITAL COMMUNICATIONS MANDATE FOR VINOD COOKWARE
Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives,
International
LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on
International
THE GUARDIAN TELLS US TO STOP WITH THE FAKE NEWS
With the advent of social media, the world has never been the same. No longer do we stand by the phones to talk
International
LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on
Indian
INVIDEO’S APRIL FOOL’S DAY CAMPAIGN PRANKS 2500 SUBSCRIBERS
Mumbai April 02nd 2021: While, throughout the year brands remain honest with their audience to score credibility, it is this one day, where they get
Digital Media
News
THERE”S A PLAYLIST FOR THAT
When Spotify made an entry into the bustling Indian Music Market in late 2019, they already knew that they had to do something
Digital Media
News
FOOLING AROUND ON SOCIAL MEDIA
April Fools is a special day for brands and customers alike. It’s that one day of the year that brands can break free
Marketing
News
INSTAGRAM ANNOUNCES REMIX ON REELS
2020 has been a big year for Instagram and by the looks of it, they’re not backing down anytime soon. After Instagram’s Reels
Advertising
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ASTRAL FOUNDATION GIVES HIWALI ITS FIRST WATER PIPELINE AFTER INDEPENDENCE; WHITE RIVERS MEDIA DOCUMENTS THE JOURNEY WITH A HEARTENING FILM
On World Water Day, Astral Foundation&mdash the CSR arm of the Astral group functioning for sustainable development&mdash released a video film that was
International
AMAZON’S PANDEMIC CHRISTMAS GIFTS US THE IMPORTANCE OF RESILIENCE AND COMMUNITY
Christmas during the unprecedented times of Covid-19 has been challenging for many. People of all kinds have had to face different obstacles to
International
WOMEN’S DAY CAMPAIGN BY LVMH INDIA CELEBRATES ALL WOMEN WHO IDENTIFY AS SHE/HER
While various creative campaigns have caught our eye on Women’s Day, one selectively stands out by portraying the real essence of the day;
Marketing
News
BOLLYWOOD SONGS HAVE TAKEN OVER THE MARKETING WORLD
India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came
Digital Media
News
CRYPTOCURRENCY: THE FLOURISHING NEW INDIAN ASSET CLASS, CRYPTOBIZ EXCHANGE
With COVID-19 affecting major asset classes and traditional financial banks, the Supreme Court of India’s decision to lift the ban on Cryptocurrencies, saw
Digital Media
News
KINNECT WINS CREATIVE DIGITAL MANDATE FOR HIMALAYA MEN
Himalaya MEN, from the house of The Himalaya Drug Company – one of India’s leading wellness brands, has awarded its digital creative mandate to
Indian
ASIAN PAINTS SAYS THE 4 MAGICAL WORDS WITH ITS LATEST CAMPAIGN FOR VIROPROTEK WITH YOUTUBE CREATORS
In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is
Indian
GEMIUS HIGHLIGHTS THE PROMISE OF LOVE WITH KARWACHAUTH CAMPAIGN FOR MYRA
Celebrating the annual ritual where women across the country fast for the longevity of their husband’s lives, Myra’s video campaign brings out the honest
Indian
HOW ASHOKA FOODS CELEBRATED #NINEDAYSOFNAVRATRI WITH THEIR BOLD CREATIVES
Ashoka, a ready-to-eat packaged food brand, launched a new creative campaign on social media covering the #NineDaysOfNavratri. It is an effort by Ashoka
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DDB MUDRA GROUP WINS IMC MANDATE FOR INDOSPACE ON THE BASIS OF ‘EMOTIONAL ADVANTAGE’ THINKING
IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB
Digital Media
News
BARC TO PAUSE AUDIENCE ESTIMATES (RATINGS) OF NEWS CHANNELS
Genre Level Ratings, by State and Language to Continue In the light of the recent developments, BARC Board has proposed that it’s Technical Committee
Digital Media
News
SUNDARAM MUTUAL PARTNERS WITH SOCIAL BEAT FOR A DIGITAL-FIRST NFO AND MOBILIZES ?650 CR
Sundaram Mutual in collaboration with Social Beat, their digital partner, has just concluded their Sundaram Bluechip Fund New Fund Offering which was open from Sep
Indian
HOW SOCIAL MEDIA CELEBRATED ENGINEERING DAY WITH QUIRKY POSTS
The tireless hours of dedication and the mind-bending innovations of Engineers is a great contribution to the country’s progress, both technologically and economically.
PR
MEDIACOM NAMED UBER’S GLOBAL MEDIA AGENCY OF RECORD
Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,
PR
INTRODUCTION OF CRYPTOCURRENCIES AS AN ASSET CLASS IN INDIA – B21 INVEST
Covid-19 pandemic has drastically changed the finance industry. While assets like equity and traditional stocks have been experiencing blows, alternative asset classes are
PR
REEBOK INDIA AND 22FEET TRIBAL WORLDWIDE LAUNCH THE NEW ‘CLASSIC LEATHER LEGACY’
Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe, Classic Leather – ‘Classic Leather Legacy’, in
PR
HAVAS MEDIA NETS INTEGRATED MEDIA MANDATE FOR GAMEZY
Havas Media has won the integrated media duties for Gamezy following a multi-agency pitch. The account will be handled out of the agency’s
PR
APPLE TAKES US TO THE FUTURE WITH ITS NEW SERIES 6 WATCH
Apple held its September 2020 Event earlier today and the new Series 6 watch was the highlight of the show. Apple is known
PR
KOKILABEN WANTS TO KNOW ‘PHONE PE KAUN THA?’ IN PAYTM’S NEW CAMPAIGN
Paytm launched a new campaign on social media featuring Kokilaben(Rupa Patel) of ‘Rosode Mein Kaun Tha?’ fame and this time, she is asking
PR
THE SCRIPT ROOM BAGS THE CREATIVE MANDATE FOR VEDANTU
The Script Room has won the creative mandate for the upcoming campaign of Vedantu, an online education brand following a multi-agency pitch. The
PR
YOUTUBE ANNOUNCES SHORTS TO TAKE ON TIKTOK AND REELS
After the rampantly growing popularity of the short video format, YouTube has also entered the fray. It has announced that it will be
International Campaigns
SAMSUNG WANTS US TO UNWRITE AGE-OLD RULES
In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances
International Campaigns
APPLE’S NEW CAMPAIGN TALKS ABOUT THINGS THAT SHOULDN’T BE SHARED
Data Privacy has become a major concern in the last few years with advertising going digital and being more targeted than ever. While