FACEBOOK IS TESTING CROSS-PLATFORMING FEATURES FOR ITS APPS
Facebook is testing a new feature that will allow you to look at Instagram stories on Facebook. Your Stories will only be visible
PR
International Campaigns
CORREIO CREATIVELY URGES PEOPLE TO WEAR MASKS THE RIGHT WAY
While the deteriorating economy has led to lockdown restrictions being eased slowly, most countries have still made it mandatory to wear masks while
PR
ZOO MEDIA ANNOUNCES THE LAUNCH OF DOYENOINK CONSULTING
Zoo Media, the network that owns the digital agency FoxyMoron along with 6 other agencies, has announced the launch of DoyenOink Consulting— a
International Campaigns
SAMSUNG UNFOLDS A NEW ERA FOR SMARTPHONES WITH ITS ‘FAREWELL, FLAT’ CAMPAIGN
While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to
International Campaigns
SAMSUNG UNFOLDS A NEW ERA FOR SMARTPHONES WITH ITS ‘FAREWELL, FLAT’ CAMPAIGN
While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to
PR
TEACHER’S DAY FILLS UP SOCIAL MEDIA WITH LOVE AND NOSTALGIA
5th September is celebrated as Teacher’s Day in India. The celebrations are the embodiment of the idea that a teacher could come from
PR
THE PUBG BAN SPARKS QUITE A STIR ON SOCIAL MEDIA
After the earlier ban of TikTok and other Chinese apps in India, the government of India has now put a ban on 118
PR
INFECTIOUS ADVERTISING WINS THE DIGITAL MANDATE FOR MYGENIE
Infectious Advertising has won the digital advertising mandate for MyGenie, a newly launched product from ITPeopleNetwork LLC, based in Chicago. The Creative agency will
PR
VISTARA’S 2020 FLIGHT INSTRUCTIONS COME WITH A MIX OF CALMING YOGA AND TRANQUIL LOCATIONS
Flights have not been functional for the majority of this year. Now as flights have slowly resumed, Air Vistara launched a new Ad
PR
LIONSGATE PLAY INDIA AWARDS ITS MEDIA MANDATE TO MEDIACOM
GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India post a multi-agency pitch. As their agency of record, MediaCom
International Campaigns
RENAULT CELEBRATES A NEW CHAPTER IN THE STORY OF ITS ICONIC CLIO
Renault Clio which was launched in 1990 has now been an international sensation for three decades. The car has seen numerous evolutions throughout
PR
THESMALLBIGIDEA BAGS THE SOCIAL MEDIA MANDATE FOR WARNER MEDIA
The agency will handle the digital responsibilities of increasing reach by using social media to build brand awareness in new markets and strengthening
PR
FACEBOOK IS WORKING ON SIMPLIFYING NEWS CONSUMPTION
Facebook is testing a new tool that is supposed to enable users to access news content from their subscribed publishers. It is presently
International Campaigns
ADOBE PHOTOSHOP TAKES US THROUGH A FANTASTIC VOYAGE ON ITS 30TH BIRTHDAY
Adobe Photoshop has been the cornerstone of image editing in the professional world for decades. Be it for advertising or magazine covers, Photoshop
International Campaigns
ADOBE PHOTOSHOP TAKES US THROUGH A FANTASTIC VOYAGE ON ITS 30TH BIRTHDAY
Adobe Photoshop has been the cornerstone of image editing in the professional world for decades. Be it for advertising or magazine covers, Photoshop
PR
CEAT MAKES THE ROADS SAFER FOR AUTO-RICKSHAW DRIVERS
While the pandemic is spreading faster than ever, staying locked down has affected the economy adversely and this has translated to businesses shutting
PR
FOXYMORON ELEVATES PRACHI BALI AS NATIONAL HEAD – CLIENT PARTNERSHIPS
FoxyMoron, the creative digital agency, has appointed Prachi Bali as national head, client partnerships. Bali will be handling the agency’s key client partnerships
PR
GOOGLE MEETS NOW LETS YOU VIDEO CALL FROM YOUR HOME TV
Ever since the pandemic struck, working from home has become the new norm and this naturally means that most of the meetings now
International Campaigns
KFC HITS PAUSE ON FINGER LICKIN IN ITS ICONIC SLOGAN AMID THE PANDEMIC
KFC’s iconic slogan ‘It’s Finger-Lickin’ Good’ was forged back in the 1950s. Although the slogan hasn’t been used much in the US of
International Campaigns
NIKE KICKS OFF MAMBA WEEK ON KOBE’S BIRTHDAY BY ENCOURAGING PEOPLE TO BE BETTER
On the day when Kobe Bryant would have turned 42 (August 23rd), Nike decided to revive the legacy of the Black Mamba with
PR
WHITE RIVERS MEDIA WINS THE DIGITAL MARKETING MANDATE FOR MID-DAY’S #MADEINMUMBAI CAMPAIGN
White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing
PR
FACEBOOK PRESSURES TIKTOK YET AGAIN WITH TESTING OF SHORT-FORM VIDEO FEED IN INDIA
TikTok has already been banned in India and is going through quite a controversial phase in the USA and other parts of the
PR
EVERYONE ON SOCIAL MEDIA HAS THE SAME QUESTION ON THEIR MIND— ‘RASODE MEIN KON THA?’
Social media has been buzzing with a new viral trend of people imposing the question, “Rasode mein kon tha?”(Who was in the kitchen?).
PR
HOW INSTAGRAM CREATORS AND BRANDS CELEBRATED GANESH CHATURTHI WITH BRILLIANT ILLUSTRATIONS
The elephantine God of Wisdom and Success, Ganesha, is one of the most beloved Gods in India and across the country, people celebrate
PR
LOWE LINTAS LAUNCHES A NEW TECH PLATFORM KAAM WAPASI FOR MIGRANT WORKERS
Lowe Lintas has announced the launch of Kaam Wapasi, a new tech platform created to help migrant workers get back to work and at
PR
TWITTER CHANGES HOW YOU VIEW DMS FROM USERS YOU DON’T FOLLOW
Twitter is rolling out useful new additions to DMs on the platform. When you receive a DM request from a user you don’t
International Campaigns
BIKE VIEW PROMOTES CYCLING AS A SUSTAINABLE ALTERNATIVE TO MOTOR VEHICLES
Be it the strain on the environment, the frustration of spending long hours behind a wheel whilst stuck in traffic, or the struggle
PR
GOZOOP ELEVATES AMYN GHADIALI AS VICE PRESIDENT OF BUSINESS & STRATEGY
Gozoop has elevated Amyn Ghadiali to the role of Vice President – Business and Strategy to accelerate growth and navigate the evolving marketing
PR
TWITTER GIVES TWEET REPLY CONTROL ACCESS TO ALL USERS
Twitter announced that its new tweet reply control option will be rolled out for all iOS, Android and twitter website users. This new
PR
TATA SHOP SHARE SMILE AWARDS ITS CREATIVE DIGITAL MANDATE TO LIQVD ASIA
Shop Share Smile is a special programme for all Tata employees and the channel partner of a Tata Group company in India where
PR
KINNECT ACQUIRES THE CREATIVE DIGITAL MANDATE FOR OLD SPICE INDIA
Old Spice India, the classic men’s grooming brand under Procter & Gamble, has appointed the agency Kinnect to handle its creative digital duties.
International Campaigns
KONYA’S ‘IT’S YOUR CHOICE’ CAMPAIGN REMINDS PEOPLE TO WEAR MASKS
The COVID19 Pandemic has had the world in its clutches for most of 2020 and people have been under lockdown through most of
PR
HOW BINOD BECAME A SOCIAL MEDIA SENSATION
A new trend was born out of the YouTube comments section, and it is now all the rage on social media, while everyone
International Campaigns
BAGEL BITES CREATES ONE OF THE WITTIEST AD CAMPAIGNS USING THE WORLD’S SILLIEST DEBATES
Bagel Bites, a Kraft-Heinz brand, created its first major marketing campaign in over two decades and it did so flamboyantly. The brand is
International Campaigns
COCA-COLA ENCOURAGES US TO LOOK AT THE PANDEMIC SITUATION AS A CHANCE TO START OVER
Ever since the countries began removing lockdown restrictions, the conversation about whether we can ever go back to the way things were before
International Campaigns
KFC ARGENTINA’S LATEST CAMPAIGN SAYS THAT THE F STANDS FOR FAMILY
While the pandemic had most of us locked in, there were a few front line heroes who made sure that the world kept
International Campaigns
NIKE’S ENERGETIC SPLIT-SCREEN MONTAGE SERIES ‘YOU CAN’T STOP US’
“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by
PR
DUNZO CREATES A BUDDY PARTY FOR INDIAN BRAND MASCOTS ON FRIENDSHIP DAY
30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their
PR
DUNZO CREATES A BUDDY PARTY FOR INDIAN BRAND MASCOTS ON FRIENDSHIP DAY
30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their
PR
MCDONALD’S INDIA ENGAGES TWITTERATI, AUTOMOBILE BRANDS WITH RIDDLES
McDonald’s India West and South posted a series of fun riddles as a part of their #DriveThruCodes campaign for National Drive Thru Day.
International Campaigns
KFC HITS PAUSE ON FINGER LICKIN IN ITS ICONIC SLOGAN AMID THE PANDEMIC
KFC’s iconic slogan ‘It’s Finger-Lickin’ Good’ was forged back in the 1950s. Although the slogan hasn’t been used much in the US of
PR
SAMAARA TEA QUESTIONS GENDER STEREOTYPES WITH ITS NEW CAMPAIGN #KADAKHAI
Samaara Tea, a premium homegrown tea brand, has released a new digital campaign to focus on the evolution of thoughts in Indian society
PR
THE MAN COMPANY REDEFINES GENDER STEREOTYPES WITH AYUSHMANN KHURRANA IN #RAKHIFORSISTERS CAMPAIGN
For centuries, women have been at the bitter end gender stereotypes, often portrayed as the weaker sex and entire cultures have been built
PR
WATCONSULT ADDS UFC® TO ITS ARSENAL OF CLIENTS
The hybrid digital agency, WATConsult from the house of Dentsu Aegis Network (DAN) India, has acquired the social media mandate for UFC®, the world’s
PR
GOZOOP ACQUIRES DIGITAL AND PR MANDATE FOR PLIX
Gozoop, India’s leading digital-first integrated marketing companies has won the Public Relations and influencer outreach mandate for a plant-based nutrition brand, Plix. Plix
PR
THESMALLBIGIDEA BAGS THE SOCIAL MEDIA MANDATE FOR ZEE TV
The Digital Marketing Agency, TheSmallBigIdea has won the social media mandate for India’s leading Hindi General Entertainment Channel, Zee TV. The addition of Zee TV
PR
WORKPLACE FROM FACEBOOK INTRODUCES NEW IOS CHAT APP AND DARK MODE
The coronavirus pandemic has led to most people having to work from home in different capacities due to the lockdowns. Naturally, this has
International Campaigns
AUDIBLE INCENTIVIZES FITNESS WITH #RUNFORTHECHAPTER CAMPAIGN
While not everyone is an avid reader, people love to listen to stories and audiobooks and Audible is a platform to just that.
PR
SIMPLY WISH USES POPULAR CINEMA REFERENCES AND BRAND TAGLINES TO HELP PEOPLE DEAL WITH THE PANDEMIC
The coronavirus pandemic has changed the world as we know it and the year has been quite an uncomfortable ride for many. To
PR
CHIMP&Z; WINS DIGITAL MANDATE FOR TATA SKY BINGE
After a multi-agency pitch, the DTH network Tata Sky’s aggregator app platform, Tata Sky Binge has awarded its creative digital mandate to the agency Chimp&z