December 22, 2024
Digital Media News

DIGI OSMOSIS WINS DIGITAL MANDATE FOR DHARMA PRODUCTIONS

With an already noteworthy list of Bollywood superhits like Dilwale, Airlift, Ki & Ka, Gold, Kaabil, Gully Boy under their belt, and the social presence

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Advertising News

SAMSUNG CREATES A NEW UNSTOPPABLE DANCE TREND ON TIKTOK FOR THE DISABLED

Samsung Creates a New UnstoppAble Dance Trend on TikTok for the Disabled TikTok popularised the concept of synchronised dancing to 15-second music clips.

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Digital Media News

INSTAGRAM IS NOW TESTING A NEW STORIES FEATURE

Instagram Stories have quickly become one of its most popular features with more than twice the users per day as compared to Snapchat,

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International

THE TABOO HAS GOT TO END. PERIOD!

28th of May, which is regarded as World Menstrual Hygiene Day, is a day to spread awareness about menstruation, bust the myths around it

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Advertising News

HOW DHL PULLED A FAST ONE ON THEIR COMPETITION

In an age where online shopping has become a need rather than a luxury, logistics companies have witnessed an ever-rising demand. This usually translates

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Indian

SURF EXCEL’S HEART-WARMING RAMADAN CAMPAIGNS THROUGH THE YEARS

Surf Excel has always boasted its creativity through strong narratives and fresh stories in its ads on every festive occasion. Their ads usually revolve

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Digital Media News

DISSECTING HDFC BANK’S SOCIAL MEDIA STRATEGY

About the Brand: HDFC Bank Ltd is an Indian financial services company that was incorporated in Mumbai in 1994. It is now the

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Digital Media News

DISSECTING OYO”S SOCIAL MEDIA STRATEGY

About the company: OYO Hotels & Homes, a young hotel startup, today is the world’s leading chain of hotels, homes, and spaces. The

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Digital Media News

WHAT IS THE INSTAGRAM #LONGPOST GLITCH AND HOW IT IS CREATED

Has your Instagram feed been taken over by extremely long posts off late? A new glitch on Instagram allowed users to put up posts

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Advertising News

MAY WARS: THE FOURTH AWAKENS

Whether you’re Jedi Master or just a pop culture layman, you definitely watched or heard of Star Wars. For many it’s more than

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Digital Media News

5 MISTAKES TO AVOID ON SOCIAL MEDIA

Whether you love it or hate it, it is impossible to deny the significance of social media in advertising in the age of the

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International

EXPLORING THE GREAT INDOORS WITH JEEP

The outbreak of the COVID-19 virus has forced several countries into implementing quarantines and it has been a long while in India since people

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Digital Media News

DISSECTING KITKAT’S INSTAGRAM STRATEGY

About the Brand: KitKat is a confectionery brand under the Nestlé group that makes chocolate-covered wafers. Launched in the UK in 1935 as

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Marketing News

THE BATTLE OF THE E-COMMERCE GIANTS

Shopping online has slowly become a part of our culture because the ease and the myriad of options that they bring which has

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Advertising News

MOTHER EARTH GETS DUE APPRECIATION ON SOCIAL MEDIA

While people are dormant in their homes and a deafening silence graces the streets, social media flashily buzzes with brilliant Earth Day posts. The

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Marketing News

FACEBOOK’S LATEST ADDITION OF FEATURES TO MAKE SOCIAL MEDIA CONVENIENT FOR BUSINESSES

Facebook recently announced the addition of new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along

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International

AMAZON’S ECHO’S INGENIOUS PRE-ROLLS AD CAMPAIGN

When Amazon was tasked with releasing its Echo smart speaker which is enabled by Alexa, their AI assistant, into the Indian market, it might

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Advertising News

MICROSOFT V/S GOOGLE CHROME

The war between Microsoft and Google Chrome has been going on in the tech arena for years on end now. Both companies have

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Digital Media News

STAY TUNED WITH YOUR SIGNIFICANT OTHER

Facebook’s New Product Experimentation(NPE) team recently launched a platform called Tuned for iOS users in the USA and Canada, which is designed specifically for

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Digital Media News

STAY TUNED WITH YOUR SIGNIFICANT OTHER

Facebook’s New Product Experimentation(NPE) team recently launched a platform called Tuned for iOS users in the USA and Canada, which is designed specifically for

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Digital Media News

DISSECTING WENDY’S SOCIAL MEDIA STRATEGY

About the brand: Wendy’s, a fast-food company that is the third-largest hamburger chain in the United States, behind McDonald’s and Burger King. Created

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Advertising News

AMUL VS BRITANNIA: THE GOOD, THE SUBTLE AND THE BUTTERLY

What happens when two of the biggest consumer good brands of the country lock horns with each other in the digital age? We get

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Digital Media News

BOLLYWOOD CELEBRITIES UNITE IN A WAR AGAINST VIRUS

The mushrooming SARS-Cov-2 pandemic has now spread across the world and people have realised that they need to be cautious and take preventive measures.

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Digital Media News

SAMSUNG VS APPLE- THE AGE-OLD QUESTION.

When we talk about smartphone technology, people often get into the age old debate of whether Android is superior or iOS. Nothing quite captures

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Digital Media News

DISSECTING OREO’S INSTAGRAM STRATEGY

About the Brand: Oreo is made by the Nabisco division of the Mondelez group. Introduced as an imitation of Hydrox cookies in 1912,

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Industry Updates News

PANDEMIC SURVIVAL 101: A GUIDE TO SURVIVING COVID-19.

COVID-19(Corona Virus) has taken the world by storm and it seems like it is here to stay. In a time where the common masses

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Digital Media News

PANDEMIC SURVIVAL 101: A GUIDE TO SURVIVING COVID-19.

COVID-19(Corona Virus) has taken the world by storm and it seems like it is here to stay. In a time where the common masses

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Advertising News

BRANDS ENCOURAGED SOCIAL DISTANCING WITH WITTY POSTS

COVID-19(Corona Virus) has tossed the world into a state of chaos and its highly contagious nature has made it extremely important to practice

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Indian

TATA MELTS HEARTS WITH A STIRRING CAMPAIGN

In an ad campaign called #TwoBinsLifeWins under their Garima mission, Tata shines light upon the importance of segregating biodegradable and non-biodegradable waste. The ad

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Digital Media News

“HEY SIRI, HIT ME WITH A QUIRKY NEW FORMAT!”

With the crazy amount of development in AI technology in the last decade, AI assistants like Siri, Alexa and Google assistant have practically eliminated

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Advertising News

BMW VS AUDI: AN INTENSE MATCH OF HOARDING CHESS

The Fierce game of advertising sometimes requires brands to take cheap shots and witty jabs at their competitors to establish their superiority. Through

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Digital Media News

“HEY SIRI, HIT ME WITH A QUIRKY NEW FORMAT!”

With the crazy amount of development in AI technology in the last decade, AI assistants like Siri, Alexa and Google assistant have practically eliminated

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Digital Media News

DISSECTING GODREJ HIT’S INSTAGRAM STRATEGY

About- Godrej Consumer Products, with its two brands GoodKnight and Godrej HIT, is the largest player in India in the home insecticides segment.

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Digital Media News

HOLI GREETINGS COLOUR UP SOCIAL MEDIA

The Festival of colours is here—that time of the year when Indians throw aside all worry and rejoice in shades of glee and excitement.

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Campaign International

HEADWAY DEFIES AGE-OLD GENDER STEREOTYPES

With a series of Instagram posts, Headway challenges the sexist stereotypes in society that only seem to apply to women. In a bold move,

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Campaign Indian

#DATINGJUSTGOTEQUAL BY BUMBLE INDIA

The Dating app Bumble truly does justice to the word feminism with its newly launched campaign #DatingJustGotEqual where women are urged to make the

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Digital Media News

#TRENDINGFORMAT CALLING, SLIDE TO ANSWER

The new #NowCalling format has been ringing up all over social media. In this new format, brands display their core benefits as a caller

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Campaign International

#GOODNEWSISGENDERFREE BY PREGA NEWS

Gender Discrimination in 21st century? Prega News wants you to consider otherwise. The prevalent bias against the girl child is still a major issue

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Marketing News

DISSECTING MERRIES – A JAPANESE DIAPER BRAND

About the brand: Hailing from the land of the rising sun, Merries is a premium Diaper brand that sells exclusively on Amazon. Upon

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Campaign International

ARIEL URGES MEN TO #SHARETHELOAD

Why have the responsibilities of juggling between working a job and doing household chores, all while holding the whole family together, been laden onto

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Campaign International

#CHOOSEBEAUTIFUL BY DOVE

Ladies, if given a choice between ‘Average’ and ‘Beautiful’, which one would you choose? Women from around the world were asked to make this

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Marketing News

BURGER KING TROLLS ARCH RIVAL MCDONALD’S YET AGAIN WITH A ‘WHOPPER DETOUR’

Through the years, Burger King’s campaigns have been bursting with witty, outside the box advertising and every so often,­­­ it has taken mischievous jabs

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Marketing News

DISSECTING TIFFANY’S INSTAGRAM STRATEGY

About the Brand: Tiffany & Co is an American luxury jewellery & specialty retailer headquartered in New York City famous for its luxury goods,

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Digital Media News

A SWARM OF TRENDING FORMATS ON SOCIAL MEDIA

These three new trends have been all the rage on Instagram. In the clutter of spam emails that fill our inboxes, we mark the

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Marketing News

BREAKING STEREOTYPES BY BEING A “PROPAH LADY”

Ladies, how often were you asked to behave in a certain manner just because you were a lady? How many times have people

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Advertising News

TIMES OF INDIA AND THE HINDU’S BRAND WAR BANTER

TOI and The Hindu take sly potshots at each other for keeping the spirit of marketing warfare alive. The battle for readership began

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Digital Media News

BRANDS SLEIGHING CHRISTMAS WITH THEIR JOLLY POSTS!

Tis’ the season to be jolly as it’s the most wonderful time of the year! Every year we see our social media pages lit

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Digital Media News

HOW BRANDS ARE TELLING A JOKE IN THIS NEW TRENDING FORMAT

Brands level up their Instagram Strategy by participating in a yet another trending format. With all the incredible trending formats we have gotten

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Advertising News

KINGFISHER VS JET AIRWAYS INTERESTING HOARDING WAR

To survive in the competitive space of fast-paced markets, brands need to be smart and think outside the box. Every so often, they

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Marketing News

WOMEN IN ADVERTISING DECLARE THEY WILL NO LONGER REMAIN SILENT AGAINST ABUSE AND MISOGYNY

Women are no strangers to the threats and actions of sexual assault. Especially in the workplace. Theyve all had their fair share of

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