December 23, 2024
Marketing News

BURGER KING TROLLS ARCH RIVAL MCDONALD’S YET AGAIN WITH A ‘WHOPPER DETOUR’

Through the years, Burger King’s campaigns have been bursting with witty, outside the box advertising and every so often,­­­ it has taken mischievous jabs

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Marketing News

DISSECTING TIFFANY’S INSTAGRAM STRATEGY

About the Brand: Tiffany & Co is an American luxury jewellery & specialty retailer headquartered in New York City famous for its luxury goods,

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Digital Media News

A SWARM OF TRENDING FORMATS ON SOCIAL MEDIA

These three new trends have been all the rage on Instagram. In the clutter of spam emails that fill our inboxes, we mark the

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Marketing News

BREAKING STEREOTYPES BY BEING A “PROPAH LADY”

Ladies, how often were you asked to behave in a certain manner just because you were a lady? How many times have people

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Advertising News

TIMES OF INDIA AND THE HINDU’S BRAND WAR BANTER

TOI and The Hindu take sly potshots at each other for keeping the spirit of marketing warfare alive. The battle for readership began

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Digital Media News

BRANDS SLEIGHING CHRISTMAS WITH THEIR JOLLY POSTS!

Tis’ the season to be jolly as it’s the most wonderful time of the year! Every year we see our social media pages lit

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Digital Media News

HOW BRANDS ARE TELLING A JOKE IN THIS NEW TRENDING FORMAT

Brands level up their Instagram Strategy by participating in a yet another trending format. With all the incredible trending formats we have gotten

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Advertising News

KINGFISHER VS JET AIRWAYS INTERESTING HOARDING WAR

To survive in the competitive space of fast-paced markets, brands need to be smart and think outside the box. Every so often, they

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Marketing News

WOMEN IN ADVERTISING DECLARE THEY WILL NO LONGER REMAIN SILENT AGAINST ABUSE AND MISOGYNY

Women are no strangers to the threats and actions of sexual assault. Especially in the workplace. Theyve all had their fair share of

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