BRANDS FLEXED THEIR SOCIAL MEDIA EMOJI GAME ON WORLD EMOJI DAY
Whether you’re a minimalist or an exaggerator, everyone loves using emojis while texting and on social media posts. We use them to start
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ACCIDENTAL EMOJI TYPO FORMAT TRENDS ON SOCIAL MEDIA
When an inventive new post format goes up on social media, everyone wants to get behind it. Brands often add their twist to
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NEW WHATSAPP FEATURE WILL ALLOW USERS TO SHARE CATALOGUES AND CHAT WITH BUSINESSES USING QR CODES
Whatsapp will roll out a new feature that will allow users to start chats with Business profiles using QR codes and browse through
Campaign
Indian
RBL BANK TALKS ABOUT DIGITAL SCAMS WITH #RAHOCYBERSAFE CAMPAIGN
With the pandemic spreading like wildfire, social distancing and safety precautions are now more important than ever. Digital payment options have seen a
PR
PAMPERS INDIA GIVES HOPE TO NEW MOTHERS AMIDST THE DIFFICULT TIMES
Adeadly pandemic, a crashing economy, earthquakes, cyclones, locust attacks, inflation and rampant racism and bigotry; 2020 has been quite a turbulent year for
PR
ABHISHEK BACHCHAN UNRAVELS THE MYSTERY OF THE SUSPICIOUS PARCEL IN AMAZON ORIGINAL SERIES BREATHE: INTO THE SHADOWS
Amazon Original Series “Breathe Into The Shadows” starring Abhishek Bachchan, Amit Sadh, Nithya Menen and Saiyami Kher has managed to grab eyeballs since its
PR
A CAMPAIGN AGAINST ILLEGAL WILDLIFE TRADE
Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh conditions before being butchered and they often come
PR
INSTAGRAM REELS RELEASED IN INDIA AFTER TIKTOK BAN
The digital ban on China by the Indian government has led to a flood of new replacement apps in the Indian market. Amid
PR
RELIANCE JIO LAUNCHES ITS ZOOM CLONE CALLED JIO MEET
Since the outbreak of COVID-19, working from home has become the new norm and provisional workspaces at home have now begun feeling like
PR
#RAISETHECURVEOFHAPPINESS WITH BRITANNIA GOOD DAY
While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health and morale are taking a hit.
PR
LAY’S #HEARTWORK CAMPAIGN BRINGS BRANDS CLOSER ON SOCIAL MEDIA
At the beginning of June, Lay’s India launched its #Heartwork campaign to thank the unsung heroes who work hard even in such dire times to
PR
THE INTERESTING BRAND WAR BETWEEN RIN AND TIDE
When markets get extremely competitive, brands tend to ambush their competition to establish their superiority. An interesting rivalry had been sparked between HUL’s
PR
SOCIAL MEDIA SHOWS LOVE FOR OUR HEALTHCARE HEROES ON NATIONAL DOCTORS DAY
Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the
PR
INSTAGRAM’S TIKTOK CLONE ‘REELS’ ROLLING OUT IN NEW MARKETS
Instagram’s TikTok competitor called ‘Reels’ is now set to roll out in Germany and France after its Brazil launch last year. The app
PR
FACEBOOK LAUNCHES AVATARS FOR ITS APPS IN INDIA
With increased activity on social media platforms due to the lockdowns, there is a demand for a more personalised mode of expressing oneself
PR
SOCIAL MEDIA SHOWS LOVE FOR OUR HEALTHCARE HEROES ON NATIONAL DOCTORS DAY
Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the
PR
OKCUPID’S #LOVEATFIRSTPRIDE CAMPAIGN CELEBRATES THE LGBTQIA+ COMMUNITY
June has been observed as LGBTQIA+ pride month since 1969, which is a movement that aims to achieve equal rights and raise awareness
Campaign
Indian
SUPER SANSKARI SAREES RAISE AWARENESS ABOUT CONSENT AND RAPE
Victims of rape and harassment are often discouraged from seeking justice in India. This often comes from the victims own families due to
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UNILEVER TO BOYCOTT ADVERTISING ON TOP SOCIAL MEDIA PLATFORMS
Unilever, the multinational consumer goods company, announced that it will halt ads on the social platforms of Facebook, Instagram and Twitter until at
International Campaigns
STRONGER TOGETHER: A PRIDE CAMPAIGN BY 3M AND BBDO
Being the corporate sponsors for the 2020 Twin Cities Pride Campaign, 3M reached out to the agency BBDO Minneapolis well before the event
Marketing
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PEPSI VS COCA-COLA: AN UNEXPECTED COMEBACK
Today’s marketing space has become extremely competitive and ads have become increasingly aggressive. It has come to the point where brands feel the
Marketing
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EXPRESSION EMPOWERING PHOTOSHOOT CONCEPTUALISED BY GEMIUS DESIGN STUDIO FOR JEWELLERY BY RAISIN
The creative agency Gemius Design Studio has been churning innovative and inspiring content for an array of brands since its inception. Recently, the
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FACEBOOK LAUNCHES FORECAST- A NEW CROWD-SOURCED DISCUSSION APP
People love making predictions about the latest trends, events or the socio-political discourse and moreover, they love being right about them. More often
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CRESCENT DELIGHTS SPARK UP EID CELEBRATIONS ON SOCIAL MEDIA
The holy month of Ramadan finally came to a halt with the celebration of Eid. The celebrations often bring people closer together but
Campaign
International
SPOTIFY’S #PLAYTHIS TWITTER CAMPAIGN BY 22FEET TRIBAL WORLDWIDE TRENDS GLOBALLY AT #5
Spotify India launched an inventive Twitter campaign #PlayThis on World Music Day. The idea was to let the Twitterverse discover playlists by using
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PINK LEMONADE COMMUNICATIONS ACQUIRES DIGITAL MANDATE FOR JOCKEY INDIA
The design agency, Pink Lemonade Communications has netted Jockey India’s digital mandate. The global innerwear and apparel brand plans to take a new approach
Marketing
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DISSECTING CHIPOTLE’S FUN APPROACH TO SOCIAL MEDIA
About the Brand: Chipotle is an American chain of fast-food restaurants that specialises in Mexican food. It was founded by Steve Ells back
Indian
TOI’S TIMES OUT AND PROUD CAMPAIGN GIVES VOICE TO THE LGBTQ+ COMMUNITY
In society, several stereotypes have been built around how a person is supposed to look. People are often shamed for not looking or
Marketing
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XIAOMI AMBUSHES ONE PLUS WITH KILLER PUNS
When One Plus first launched in 2014, it was marketed as the flagship killer since it took on big names in the smartphone
Indian
JIO TRIES TO SPREAD OPTIMISM IN INDIA’S NEW JOURNEY
Having creeped into 2020 out of the blue, the COVID 19 pandemic has drastically changed life as we know it. For months, the
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KANCHI KAMAKSHI’S WEAVES OF INDIA BRINGS OUT AMAZING COLLABORATIVE ART
A short while ago, a series of films proved that collaboration is the secret ingredient to creating magic. While exploring the threads of
Creator Dissect
Creator News
WONDERFUL INSIGHTS ON INFLUENCER MARKETING WITH AARUSHI SETHI FROM POLLEN
We had the opportunity to have a chat with Aarushi Sethi, the Director of Pollen, an influencer marketing agency under the ZOO MEDIA
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LINKEDIN TO LAUNCH ITS VERSION OF STORIES
After the success of the ‘stories’ feature on platforms like Instagram, Facebook, Snapchat etc, LinkedIn is following suit on that trend. The feature
Marketing
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MERCEDES-BENZ VS JAGUAR- THE LUXURY SEDAN WAR
In fiercely competitive markets, brands often take directs hits at their rivals to establish their superiority. Brands often come up with witty ideas
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DVIO DIGITAL BAGS DIGITAL MANDATE FOR MCDONALD’S INDIA – NORTH AND EAST
Following a multi-agency pitch, integrated marketing company, DViO Digital has acquired the mandate to handle quick service retail (QSR) chain McDonald’s digital outlay in
Digital Media
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TOP PERSONAL HYGIENE BRANDS TO FOLLOW
Personal hygiene and sanitation aren’t given the attention they deserve. This attitude has led to the spread of several dangerous illnesses. Yet, these
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TOP REAL ESTATE BRANDS TO FOLLOW
With technology and architecture reaching new heights both literally and figuratively, the real estate industry has truly bloomed over the last few years.
Indian
SNAPCHAT LAUNCHED ‘HERE FOR YOU’ IN INDIA FOR MENTAL HEALTH AWARENESS
Mental health has become a growing concern around the world due to the COVID-19 pandemic lockdowns. Snap Inc partnered up with Manas Foundation
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INSTAGRAM’S NEW VIDEO CHAT ROOMS FEATURE SUPPORTS UP TO 50 PEOPLE
Video calling apps gained a tremendous boost due to the outbreak of COVID 19. Zoom calls app received a whopping 20 times increase
International
WHATSAPP ASKS USERS TO SPREAD JOY INSTEAD OF RUMORS
With over 1.5 billion users across the world, Whatsapp has become a staple on every smartphone today. While we can not deny the
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DISSECTING GLOSSIERS SOCIAL MEDIA STRATEGY
About the company: Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Their skincare,
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TWITTER’S LAUNCHES ITS OWN TAKE ON STORIES DUBBED ‘FLEETS’
Twitter has launched its own version of 24-hour ephemeral posts called ‘Fleets’ to rival Stories on Instagram. The feature was first tested in
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DOVE JEERS AT PANTENE’S MYSTERY SHAMPOO GIMMICK
When the competition gets fierce, advertising by brands soon follows suit in interesting ways. Brands often tend to take direct jabs at each
Indian
#BINGOCONNECTING PEOPLE WITH OPTIMISTIC MADNESS
The year 2020 brought it with a bizarre turn of events and life as we know it has never been the same ever
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WATCONSULT ACQUIRES E-COMMERCE MANDATE FOR NOBEL HYGIENE
WATConsult, a hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the mandate for the e-commerce duties for
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DIGI OSMOSIS WINS DIGITAL MANDATE FOR DHARMA PRODUCTIONS
With an already noteworthy list of Bollywood superhits like Dilwale, Airlift, Ki & Ka, Gold, Kaabil, Gully Boy under their belt, and the social presence
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SAMSUNG CREATES A NEW UNSTOPPABLE DANCE TREND ON TIKTOK FOR THE DISABLED
Samsung Creates a New UnstoppAble Dance Trend on TikTok for the Disabled TikTok popularised the concept of synchronised dancing to 15-second music clips.
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INSTAGRAM IS NOW TESTING A NEW STORIES FEATURE
Instagram Stories have quickly become one of its most popular features with more than twice the users per day as compared to Snapchat,
International
THE TABOO HAS GOT TO END. PERIOD!
28th of May, which is regarded as World Menstrual Hygiene Day, is a day to spread awareness about menstruation, bust the myths around it
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HOW DHL PULLED A FAST ONE ON THEIR COMPETITION
In an age where online shopping has become a need rather than a luxury, logistics companies have witnessed an ever-rising demand. This usually translates