Rooted in Nature, Powered by Purpose
April 22, 2025 Delhi, India – In celebration of Earth Day 2025, Aveda reaffirmed its commitment to sustainability and compassion with a purpose-driven initiative aimed at giving back to both the planet and the animal kingdom.
This year, Aveda undertook a tree plantation drive, planting 100 native trees at Friendicoes SECA, an animal habitat shelter located in Village Gopalpur, Gurugram. The shelter, a safe haven for rescued animals—including cows, dogs, cats, and other abandoned or injured creatures—is entirely donation-funded and dedicated to the welfare, care, and rehabilitation of animals in need.
As part of the initiative, Aveda also provided wholesome, nutritious meals to all the animals at the shelter for the entire day, helping to ensure their well-being and reinforcing the brand’s broader commitment to environmental and animal welfare.
“For Aveda, Earth Day is not just a symbolic occasion—it’s a reaffirmation of our purpose,” said Aankith Aroraa,the Founder & CEO of Streamline Beauty India Private Limited. “We believe that caring for the planet includes every living being we share it with. Partnering with Friendicoes SECA aligns deeply with our cruelty-free, vegan values and our larger mission to create beauty that’s responsible, compassionate, and conscious.”
The initiative reflected Aveda’s long-standing brand ethos. A pioneer in plant-powered hair care, Aveda has led the way globally in eco-friendly packaging, responsible sourcing, vegan formulations, and a cruelty-free approach to beauty. With sustainability at its core, the brand continues to champion community-centric efforts that restore, nourish, and uplift.
The Earth Day event was organized in collaboration with the Shikhar Dhawan Foundation, whose philanthropic vision and support have enabled initiatives focused on grassroots impact and holistic well-being.
