Axis Bank has unveiled the latest chapter of its widely recognized ‘Dil Se Open’ campaign, emphasizing its deep-rooted commitment to customer-centric banking.
Titled ‘Har Raah Dil Se Open’, the campaign celebrates the dedication of over 100,000 employees who go beyond transactions to create meaningful connections with customers.
The 2024 campaign highlights Axis Bank’s adaptability in addressing the diverse needs of India’s vast customer base, spanning urban, rural, and digital-first segments. With over 5,577 branches nationwide, the initiative reinforces the Bank’s core values of empathy, openness, and a people-first approach.
The campaign features five distinct films, each focusing on key customer groups:
- Salaried professionals seeking personalized banking solutions.
- Senior citizens requiring empathetic and simplified financial services.
- Entrepreneurs looking for innovative banking support.
- High-net-worth individuals desiring exclusive and tailored offerings.
- Bharat customers who value localized solutions that resonate with their needs.
These narratives underline how Axis Bank employees deliver exceptional experiences tailored to specific aspirations.
Axis Bank’s workforce, bolstered by the integration of Citi employees, plays a pivotal role in the campaign. The initiative acknowledges their efforts to transform banking into a service driven by trust and human connection. The focus remains on creating moments that matter, reinforcing the Bank’s belief that it’s the people behind the counters who truly make the difference.
Since its inception in 2019, ‘Dil Se Open’ has been a testament to Axis Bank’s values of warmth and customer-first service. With the latest iteration, the Bank seeks to redefine what modern banking means by maintaining its focus on relationships rather than just transactions.
Rajiv Anand, Deputy Managing Director of Axis Bank, stated, “Customer-centricity has always been our cornerstone. In today’s dynamic environment, staying true to this value ensures we remain relevant and impactful.”
Conceptualized by Lowe Lintas, the campaign is being rolled out across television, digital platforms, and social media to maximize reach and engagement. The films aim to capture the essence of banking as a deeply human experience.
Axis Bank’s CMO, Anoop Manohar, emphasized, “Banking is about more than technology; it’s about the human touch. This campaign reflects our belief that our people are the heart of our services, creating lasting connections with our customers.”
As Axis Bank continues to evolve in response to changing customer needs, ‘Har Raah Dil Se Open’ reinforces its commitment to values-driven banking, ensuring a seamless blend of technology and human empathy for every customer interaction
