India, 9th October 2024: This Navratri, Badshah Masala has launched a 9-day campaign that pairs the vibrant colors of the festival with a culinary journey of unique recipes.
Titled #BadshahSangNavrang, the campaign celebrates the essence of Navratri by infusing the vibrant hues of the festival into the universal joy of food.
Conceptualized and executed by Tonic Worldwide, the campaign brings a fresh perspective to festive cooking with special recipes crafted to match each day’s color theme, demonstrating the rich versatility and bold flavors of Badshah Masala.
Each day a featured recipe is showcased on Instagram, inspired by the colour theme of the day, unveiling the versatility and flavourful potential of Badshah Masala. The videos are created in collaboration with renowned influencer Girish Chhabria (@agarnishbowl).
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The campaign aims to connect with consumers during the festivities by inviting participants to share personal moments that capture the essence of Navratri. A dedicated story template showcases the day’s color, complemented by a matching food recipe, outfit, and accessory.
