Bata India has introduced its latest festive collection with a campaign that emphasizes style, resilience, and celebration. Titled “Celebrate Every Step,” the campaign features Bollywood star Kartik Aaryan and forms part of Bata’s global “Make Your Way” initiative, which celebrates personal journeys of success and perseverance.
The campaign’s centerpiece is a captivating film featuring Kartik Aaryan, where he reflects on his rise to fame in the film industry. Through his personal story, the campaign inspires individuals to acknowledge their own achievements, no matter how big or small, and to celebrate the milestones in their journey.
Bata’s new festive collection showcases a sophisticated mix of footwear designed for both men and women. The men’s range includes classic brogues, monk strap loafers, and stylish derby shoes, ideal for formal and semi-formal occasions. For women, the collection features chic ombre heels, crystal-embellished mules, and Bata Comfit sandals with a shimmer finish—perfect for the festive season. Priced starting at INR 2499, the collection is available in Bata stores across India as well as online at bata.com.
Deepika Deepti, Head of Marketing at Bata India, highlights the essence of the campaign, stating, “‘Celebrate Every Step’ taps into the idea that modern India is filled with individuals who are charting their own paths and redefining success. The campaign honors these journeys by featuring not only Kartik Aaryan but also other youth icons who have made their mark through grit and determination. Our Artisanal Leather & Starlight collection offers a blend of style, comfort, and confidence to complement the festive season.”
In the film, Kartik Aaryan shares his excitement for the campaign, noting how it allowed him to pause and celebrate his personal growth. “Being part of this campaign is special because it encourages us to embrace our individual stories. This festive season is about standing out, expressing yourself, and stepping confidently into every celebration. Bata has been a part of my journey, and I’m thrilled to continue walking this path with them,” Kartik shared.
Joining Kartik in the “Celebrate Every Step” campaign are several trailblazers from different fields who have crafted their own unique paths to success. Masaba Gupta, a celebrated designer and entrepreneur known for her bold reinventions, represents creativity and innovation. Singer-songwriter Lisa Mishra, who has left a significant mark on popular culture, and comedian Urooj Ashfaq, who has charmed global audiences with her humor, both reflect the spirit of resilience and individuality. Rising star Alaya F, who has taken on unconventional roles and defied stereotypes, also adds to the campaign’s narrative of self-expression and boldness.
According to Udayan Chakravarty, National Creative Director at FCB India, the campaign’s storytelling is an authentic portrayal of Kartik Aaryan’s life. “We chose to tell Kartik’s story using a mix of personal archives, including photographs, footage, and anecdotes. Through ‘Celebrate Every Step,’ we aimed to illustrate how Kartik’s journey of determination aligns with Bata’s heritage of supporting individuals at every stage of their lives,” Chakravarty explained.
The campaign isn’t just about fashion—it’s about celebrating personal milestones, ambition, and the drive to succeed. By showcasing the journeys of figures like Kartik and other modern icons, Bata India celebrates individuals who continue to break barriers and redefine success, embodying the spirit of “Make Your Way,” a global initiative as part of Bata’s 130th-anniversary celebrations.
Bata’s “Celebrate Every Step” campaign encourages everyone to recognize the value in their personal growth, to embrace their own journeys, and, above all, to celebrate each and every step along the way.
