At the recently concluded ADFEST 2025 in Pattaya, Thailand, BBDO India emerged as the most awarded Indian agency — winning a Grande (Grand Prix), 2 Golds, 2 Silvers, and 5 Bronze awards. The agency was also named ‘South Asia Agency of the Year’, capping off a remarkable performance on the international stage.
BBDO India’s work for P&G Ariel’s ‘Home Teams #ShareTheLoad’ was the standout of the night. It took home the Grande in the Effective Lotus category and a Gold in Creative Strategy Lotus for long-term strategy. The campaign also earned two Silvers in Creative Strategy and Effective Lotus, and five Bronze across various categories:
- Film Lotus (Online Film)
- Sustainable Lotus (Gender Equality)
- Creative Strategy (Data & Audience Insight)
- PR Lotus (Integrated Campaign)
- Media Lotus (Guerrilla Marketing)
Adding to the celebration, BBDO India also won Gold in the Film Craft Lotus category for WhatsApp’s ‘Oye Lucky’, recognized for Best Use of Adapted Music.
Commenting on the win, Josy Paul, Chairperson and Chief Creative Officer, BBDO India, said:
“We are thrilled to be recognized as South Asia Agency of the Year — this is big! We’re grateful to the jury for shining a light on our work for P&G Ariel and Meta’s WhatsApp. These campaigns are all about impact and influence, which aligns with our global mantra: Do Big Things. This win was only possible thanks to incredible teamwork and the trust of our client partners.”
