“AI is dominating, but in the longer run, you need a heart.”
Bhuvan Bam became the latest victim of a deepfake video that depicted him urging people to invest in tennis through a bookie’s predictions. As soon as he became aware of the scam, he filed a formal complaint on the matter.
The content creator has now opened up about his own thoughts and predictions about artificial intelligence (AI), its potential for misuse and the need for stricter laws to ensure that it stays in line.
When asked about AI’s potential for harm, Bhuvan Bam explained, “The output from AI is only nice when done in control and with full agreement with the owner. But it’s too much of a hassle, that’s why people do these easy things that they do with AI.”
The 31-year-old took his own example and shared, “Tomorrow, if I need the voice of a big actor, I would have to take their permission. But if I don’t know them personally, I can take the shortcut of making that with AI. If they take legal route, they can, if they don’t, it’s good for me. So, right now we are at a hit and trial stage. But eventually, hopefully the laws will get stricter.”
Bhuvan also believes that people need to understand the value of an IP because “things will only get worse” with time.
“There is so much influx of content everywhere, that people don’t think of creating original stuff anymore. There are so many references out there and even we get approached to make similar content. But if you have these tools to plagiarize, you will use chatGPT, deepfake and AI. Hopefully, laws will get in place for this soon,” he said.
However, Bhuvan has also clarified that is not afraid of being replaced by AI.
“AI can replicate some things, it might be able to create some things on its own, but deni to command hi padegi na. And you need a human brain to make it happen. You can feed information to it to a certain extent, and that extent can be beyond a human’s reach, but where will you bring a heart and soul to it? To put heart and soul into any craft, no one other than humans can do that. AI is dominating, but in the longer run, you need a heart,” he concluded.
Several other celebrities have been targeted by deepfakes within the past year, including Katrina Kaif, Rashmika Mandanna, Alia Bhatt and Ranveer Singh. All of them have expressed similar concerns after seeing AI-generated videos posted of themselves online. Thus, Bhuvan’s call for caution and desire for stricter laws echoes the thoughts of several victims of deepfakes and the larger online community.
