Be it the strain on the environment, the frustration of spending long hours behind a wheel whilst stuck in traffic, or the struggle of finding the right parking space, motor vehicles are full of problems that are begging for an alternative solution.
Bike_view partnered up with the creative agency G&N, Brazil to promote cycling as an alternative option for commuting. They highlight how it is healthier for both you and the environment at a time when the world is demanding more sustainable options. The campaign consists of a series of posters which show how cycling is more fun and carefree through dramatic and vibrant illustrations and quirky copies to go along with them. The campaign shows how driving can be stressful and is filled problems, inspiring more people to add cycling to their lifestyles.
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