#DrinkItUp with Bisleri X Deepika Padukone
Bisleri, the world’s leading water brand, has roped in Bollywood superstar Deepika Padukone as its first-ever global brand ambassador in their new campaign #DrinkItUp.
First, Bisleri provoked its audience’s curiosity by asking them to guess who’s all set to groove with Bisleri:
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The ad film showcases Padukone walking out of a car in a sparkling outfit dancing to a modern take on the iconic song, ‘Jhoom Jhoom Jhoom Baba’, while enjoying the pure refreshment of the world’s most original beverage – ‘water’.
Bisleri’s #DrinkItUp campaign has been shot by Nirvana Films and directed by director Prakash Verma. Meanwhile, Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.
Jayanti Chauhan, vice chairperson, Bisleri International, commented on getting Deepika onboard, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”
Deepika Padukone also expressed her enthusiasm for the appointment”I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”
Bisleri’s new campaign will be promoted cross various platforms, including television, digital, out-of-home media, delivery vehicles, influencer engagement, OTT platforms, etc. Furthermore, Deepika Padukone will also be a part of Bisleri’s product packaging. Thus, they will be able to maximize their audience and create an engaging experience for all.
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