This strategic collaboration will enable Blackberrys, India’s ‘Fit Expert, to expand to newer Geographies beyond its current business channels to experience its Perfect Fits and Innovative range of products through Myntra’s access to over 19,000 pin codes across the country
Through this collaboration, Blackberrys will introduce its extensive portfolio—including its Signature India Fit Shirts, the acclaimed Dress Line Trousers, ceremonial and business suits, the pioneering TechPro range, and a variety of casual wear such as comfortable khakis, t-shirts, and jeans— on Myntra’s platform
New Delhi, August 22, 2024: Blackberrys, a leading Indian contemporary menswear brand known for over three decades for its sharply cut and well-fitted, sophisticated clothes for all body types of Indian men, has announced its strategic collaboration with e-commerce platform Myntra.
Through this first-of-a-kind collaboration with Myntra, Blackberrys aims to expand its reach beyond its 380+ exclusive brand stores and its D2C website Blacberrys.com to serve millions of customers shopping across India. All of Blackberrys collections including the Suits & Blazers, Dress Line Trousers and India Fit Shirts, Casual T-Shirts, Shirts and Khakis, its unique range of TechPro, TempTech, festive and seasonal collections along with footwear and accessories will now be available on Myntra.
Speaking on the association, Nitin Mohan, Co-Founder and Director, said “This strategic alliance with Myntra marks a new chapter in Blackberrys’ journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide. We are excited to extend our legacy of innovation and precision in fit to more consumers than ever before, all while enhancing their shopping experience.”
Blackberrys has been at the forefront of Indian menswear since 1991, revolutionizing the industry with innovations such as India’s first wrinkle-free khakis and pioneering dress-line trousers. The brand’s TechPro range, featuring smart-dry, wrinkle-resistant fabrics, India Fit range of Shirts which suits every Indian body type and its TempTech collection, designed for all-weather comfort, underscore Blackberrys’ commitment to blending style with functionality. They have also been an integral part of Myntra’s diverse portfolio since 2014, and the renewed rigor builds on the shared goal to serve evolving India’s fashion preferences through its unique range of products.
Speaking about the association, Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality. This announcement underscores our commitment to serve Myntra’s premium base of fashion forward customer with finest menswear collections that meet their evolving tastes and preferences.“
The brand will effectively leverage Myntra’s differentiated tech and speed capabilities to enable access to its signature collections and cater to the e-commerce major’s premium customer base across the country. Myntra and Blackberrys’ association underscores the rapid growth of the industry, driven by the evolving preferences of tech-savvy millennials and Gen Z consumers. According to industry reports, the Indian menswear market is projected to grow at a CAGR of 7.7% from 2024 to 2032.
About Blackberrys:
Established in 1991, Blackberrys has transformed into India’s foremost fashion retail brand. Boasting an expansive network of over 380 exclusive stores and more than 1250 retail touchpoints across the country, Blackberrys is dedicated to the art of impeccable craftsmanship, driven by continuous innovation. Embracing and celebrating the individuality of consumers, Blackberrys consistently anticipates the fashion of the future and pushes boundaries in design and fit. Through this unwavering commitment, Blackberrys crafts products that not only clothe their consumers in confidence but also ignite their spirit to “Keep Rising.
About Myntra
Myntra is one of India’s leading platforms for fashion, beauty and lifestyle brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 6000+ leading fashion and lifestyle brands in the country such as H&M, Levis, Tommy Hilfiger, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Fossil and many more. Myntra services over ~19,000 pin codes across the country.
