BlinkX has launched a series of digital brand campaigns, #MadeForTheMarket, which highlights the importance of a trusted tech partner throughout the investing journey for Indian investors.
Their latest campaign celebrates the qualities of research, precision and patience that are fundamentally required in the trading realm, resonating with India’s marketing policies and personality by emphasizing how Indians are a natural fit to participate in capital markets. Through a series of three captivating ad films, BlinkX showcases instances where these crucial qualities are brought to life.
Each of BlinkX’s captivating videos focuses on a distinct and important part of trading prowess. For example, one video showcases an aunt with sharp instincts playing the role of an investigator who performs a background check of a soon-to-be-bride’s suitor. Another video depicts a home buyer who pays careful attention to nsure that every inch of the new property is perfect. The last video showcases a father of teenage children who doesn’t give into the temptation of selling a beautiful heirloom during the first chance he gets, but instead, patiently waits for the right opportunity to arrive.
What’s especially unique about this #MadeForTheMarket campaign is that it is not primarily designed to influence viewers to associate with BlinkX. Instead, it’s made to provoke self-reflection in the audience through a relatable narrative, helping people understand their own capabilities.
Gagan Singla, MD, BlinkX, says, “We are excited to introduce our #MadeForTheMarket campaign, a unique exploration of the qualities that define successful traders and investors. In the world where products, features and pricing plans are hailed as the main protagonists in almost all brand marketing stories, we wanted to bring focus on our biggest asset – our fellow Indians who keep us motivated to persistently innovate and elevate brand experience. The campaign moves beyond promotional efforts while taking a stance that every Indian is blessed with a gene for investment – it’s just about unleashing the right attribute, preferably with a right partner, who can be anyone. We will continue to walk this path and unearth more such campaigns by keeping such inspiring approaches to investments at the epicentre, and while doing so, we hope we can get a smile on our viewers as they come across our videos on various social platforms and rediscover themselves.”
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