Bombay Shaving Company has unveiled its latest marketing campaign, ‘Be SENSI,’ to introduce the Sensi Smart 3 Razor. This campaign aims to address the needs of first-time and early shavers who are often concerned about razor burns and harsh shaving experiences.
In the new campaign video, Shantanu Deshpande, founder and CEO of Bombay Shaving Company, stars as a firefighter leading the ‘SENSI Brigade.’ This brigade comes to the aid of a young man suffering from discomfort caused by using a regular razor. The video humorously presents the Sensi Smart 3 Razor as the ultimate solution for sensitive skin, featuring an Aloe Lubricating strip that ensures a gentle and smooth shave.
The campaign was conceptualized by the Mumbai-based agency Sideways. It employs a comprehensive 360-degree marketing strategy, utilizing both online and offline channels to reach its target audience. The goal is to build brand loyalty and expand market presence among young shavers.
Gauri Malhotra, CMO of Bombay Shaving Company, emphasized the product’s unique features and positive reception, stating, “The Sensi Smart 3 Razor is a 3-blade system razor with an Aloe lubricating strip that’s Sensitive on Skin, available at just Rs 99, and provides a best-in-class shaving experience. This product has exceeded our initial expectations, and the feedback and reviews have been great. With these consumer-first principles and robust marketing initiatives, we are excited to make the Sensi Razor portfolio even stronger in the coming months.”
By addressing the specific concerns of early shavers and offering a solution that combines quality and affordability, Bombay Shaving Company aims to strengthen its brand loyalty. The ‘Be SENSI’ campaign not only highlights the practical benefits of the Sensi Smart 3 Razor but also engages its audience with a relatable and entertaining narrative.
With this new campaign, Bombay Shaving Company continues to innovate in the grooming industry, ensuring that every shave is a comfortable and enjoyable experience.
