Bombay Shaving Company has announced the launch of ‘Razorpreneur 2.0’
Titled “Search For India’s Smartest Creator,” this dynamic new initiative features some of the most iconic names in the media world, including Razorgurus like Tanmay Bhat, Sahiba Bala, Revant Himatsingka and Shashank Mehta, joining BSC’s founder and CEO Shantanu Deshpand.
The key goal of ‘Razorpreneur 2.0’ is to identity and support innovative creators across India. It has been conceived on the premise that the ability to create and monetize through the power of content is vital for eventual entrepreneurial success.
It has been conceptualized and produced by Bombay Shaving Company, with strategic content and execution support and enabled by YOSO Media, a Delhi-based content strategy and marketing company.
Watch the full episode below:
How does it work?
This initiative will be hosted on ‘The Barbershop’ with Shantanu podcast and platform. In addition to a 30-45 online drive with rich content that will drive UGC for the brand, Razorpreneur 2.0 also aims to go into colleges and universities and city streets across India to display the power of content creation through BSC’s Sensi Smart 3 razor and reward creators.
Razoprenuer 2.0 has kicked off with a masterclass featuring creators and entrepreneurs from varied fields, including exclusive insights from content creator and comedian Tanmay Bhatt; actor and influencer Sahiba Bali; founder and CEO of The Whole Truth Shashank Mehta; and Revant Himatsingka, famously known as Foodpharmer. The vibrant discussion focused on the evolving creator economy, underscoring how content plays a crucial role in entrepreneurial success. The spearheading speakers also shared actionable tips on how to monetize content and flourish in India’s competitive landscape.
Nationwide Challenge:
Bombay Shaving Company has also announced a nationwide challenge via its social media handles and TWBS. it has invited all creators to demonstrate their learnings by creating impactful, meaningful and effective content with the Sensi Smart 3 razors as a prop and/or medium.
You can participate by following these steps:
- 1. Sign up for Razorpreneur 2.0 on https://shorturl.at/rjKLM and create a unique code.
- 2. Create an outstanding piece of content with the Sensi Smart 3 Razor.
- 3. Hit publish. (Don’t forget to use your unique code)
- 4. Follow, tag and collaborate with BSC, with #IndiaKaSmartestCreatorKaun so they can track your submission.
Top performers will be recognised as India’s Smartest Creators by the Razorgurus and will be able to enhance their careers by exquisite reawards, including influencer deals, the chance to be featured with Shantanu on The Barbershop, cash rewards of ₹1L+, exclusive mentorship from the best content creators in business, and much more.
Shantanu Deshpande, Founder and CEO of Bombay Shaving Company, said, “We are incredibly proud of the success of the inaugural season of Razorpreneur, with our creative take on ‘selling’. With the second edition this year, we are shifting our focus to the art of content creation, recognizing it as a critical skill for today’s entrepreneurs. At Bombay Shaving Company, we have always embraced an entrepreneurial spirit, and this initiative is designed to enable and reward that very spirit of India’s Smartest Content Creator”
Gauri Malhotra, CMO, Bombay Shaving Company, said, “This season, we’re shifting our focus towards the powerful intersection of content and entrepreneurship. The SENSI SMART 3 Razor will remain central to this journey, encouraging participants to craft content that not only engages but drives results. We’re excited to see the creativity and passion this will inspire, and we look forward to supporting the growth of India’s next wave of creators and entrepreneurs”
Leave feedback about this