Mondelez India’s iconic brand Bournvita, a trusted name for over 75 years, has launched a powerful new campaign, ‘Taakat se Hoti Hai Tayyari Jeet Ki.’ This initiative shines a spotlight on the essence of true strength—one that is nurtured over time through preparation, resilience, and determination.
Rooted in the principles of progressive parenting, the campaign challenges conventional notions of strength, presenting it as more than just physical ability. It emphasizes the role of perseverance and inner resilience in helping children unlock their full potential, empowering them to face life’s challenges head-on.
Bournvita continues to affirm its position as a reliable partner for parents in nurturing well-rounded growth. Enriched with vital nutrients like Vitamin D, Iron, and Zinc, two cups of Bournvita fulfill 50% of a child’s daily nutritional requirements, making it a go-to choice for building inner and outer strength in children.
The campaign features celebrated Olympian Mary Kom and her son, Khupneivar Kom, in a heartfelt narrative that embodies Bournvita’s core values. Through a relatable story, Mary Kom is seen guiding her son to embrace the qualities that have shaped her success—grit, preparation, and the strength to persevere. Their real-life bond lends authenticity to the campaign, underscoring the vital role of parents in nurturing both physical and emotional strength in their children.
Nitin Saini, Vice President of Marketing at Mondelez India, shared, “Strength is more than physical prowess—it’s about resilience, grit, and an unyielding will to achieve. This campaign encapsulates that philosophy, showing how preparation and perseverance, combined with the right values, build champions. Mary Kom and her son exemplify this message, bringing to life our vision of inspiring parents and children to grow stronger together.”
Mary Kom, reflecting on her involvement, stated, “As both an athlete and a mother, I deeply connect with the campaign’s message. Strength is not inherited but built through consistent effort and determination. I’ve instilled these values in my children, and this campaign beautifully portrays how preparation and resilience can create a legacy of their own.”
The creative vision behind the campaign comes from Ogilvy India. Chief Creative Officer Harshad Rajadhyaksha explained, “Bournvita has always championed progressive parenting. This campaign needed a relevant and relatable context to communicate the importance of strength effectively. By bringing Mary Kom and her son into the fold, we created a story that reflects a real-life conversation between a mother and her child, emphasizing that strength is cultivated, not inherited.”
With its inspiring narrative, ‘Taakat se Hoti Hai Tayyari Jeet Ki’ builds on Bournvita’s legacy of encouraging children to rise above challenges. It highlights the pivotal role parents play in shaping not only their children’s physical well-being but also their emotional and mental resilience.
Through this campaign, Bournvita reiterates its mission to foster a generation of confident, strong, and prepared individuals ready to take on the world, one step at a time.
