Dissecting Swiggy’s Instagram Strategy
About the Brand:
Swiggy is the leading food ordering and delivery platform in India. The company’s app, which was the first of its kind in India, provides its customers with a hassle-free, fast and reliable delivery experience by changing the way India eats – all with just a tap!
As an online food delivery platform, Swiggy uses social media to the fullest. Hence it is a no-brainer for them to take advantage of Instagram as an advertising platform. Their creative illustrations on their Instagram page is made keeping the brand tonality in mind wherein they have utilized the grid concept to create a spectacular aesthetic.
From crafting quirky moment marketing creatives to being the first to catch up on trends, Swiggy’s marketing strategy has always caught the eye of those in the Indian creative zone.
Moment Marketing has an immense potential to make a creative go viral, provided that it’s catchy, relevant and trending. Swiggy has been one of the brands that has stood out in the Moment Marketing game through its appealing content.
Swiggy’s interactions on Social Media helps them reach a wider audience while bringing forth their take on trending topics, thus making it the buzz of the feed. It basks in the glory of user generated content and holds competitions on social media platforms like Tiktok and Instagram encouraging people to proactively take an interest in the brand.
The brand is very quick at catching up with the latest trends with their quirky content in a way that resonates with the millennial’s. It generates brand recall during moments like these by creating clever content which complements the tone of their brand.
1) Voice Of Hungry