Dissecting Tiffany’s Instagram Strategy
About the Brand:
Tiffany & Co is an American luxury jewellery & specialty retailer headquartered in New York City famous for its luxury goods, chiefly its diamond and sterling silver jewellery. It boasts of being an arbiter of taste and style.
When we talk of ‘Tiffany Blue’, Tiffany & Co.’s elegant jewellery with its quaint blue packaging is the first thing that comes to mind.
We love not only the beautiful pieces of jewellery Tiffany & Co. creates, but also their Instagram feed. In an industry that’s all about luxury, the brand manages to keep its charm and elegance by developing a strong association with their audience using its particular pastel shade that has created an immaculate brand image on Instagram.
With such a high-value reputation, Tiffany finds a brilliant way to reinforce a strong social media presence. Each piece of content that Tiffany & Co. publishes is as refined and high-quality as any of its products. Each image has a sophistication that matches its beauty and the accompanying copy is often nothing short of a twinkling poetry.
Their creatives are made aesthetically pleasing with their trademark tiffany blue colour.
With an Instagram handle as glittery as their diamonds, Tiffany & Co. is doing an innovative job to keep the audience engaged with eye catching posts.