MX Player gives advertisements a seamless solution through a self-serve platform

25 August, 2022 (Thursday)

India is steadily pacing forward towards the digital world and is a hub for innovative ideas that demand to be seen by the audience. Being one of the largest drivers of digitalism, a platform that supports this well has been released. 

MX Player is a globally cherished brand with over 300M active monthly users. The platform offers over 800 Original series 800+ Original Series, Web Series, International & Dubbed Content and over 10 Billion minutes of Monthly Watch time. 

Considering the growth opportunities, MX Player released its very own solution for leveraging the power of content across countless formats, languages, and genres. 

MX Advantage is said to be a great tool for the digital advertisement industry. All forms of entertainment can be put to use through impactful campaigns that MX Advantage would boost. 

Advertisers can reach their business objectives and meet their expectations of ROI, thus maximising on goals. 

Commenting on the launch, Nikhil Gandhi, Chief Operating Officer, MX Player said, “We are India’s first entertainment super app driven by high-tech innovations and offers content that appeals to our consumers. As technology continues to infiltrate every aspect of our lives, convenience is more important now than ever before for businesses of all sizes. We understand Bharat, which has led us to be the second-largest video platform in India with 236 million users, which helps advertisers reach a larger audience in today’s highly competitive market. MX Advantage is a one-stop solution for advertisers of all sizes and budgets including our current partner advertisers. Our huge and diverse user base across demography, markets, interests and languages will help brands reach the audience that matters for their business.” 

Its uniqueness of it stands in its flexibility for Small, Medium and Large business owners, marketing managers, media agencies, SMEs, Metros and non-Metro advertisers. 

The industry also benefits from the customisation and complete campaign control that allows advertisers to enhance their brand awareness and enhanced engagement through this self-serve platform.  

MX Player has also partnered with a technology platform, DanAds, to make its engaging media and industry-leading advertising solutions available to Small and Medium Businesses in India through MX Advantage. Istvan Beres, CEO and Co-Founder, DanAds said, "The launch of MX Advantage is hugely exciting. With a strong foothold in India and growing global presence, MX Player is well-positioned to take full advantage of the benefits offered by self-serve advertising. Streaming TV is one of the hottest formats right now for sponsored content and we look forward to offering an engaging and dynamic solution for MX Players portfolio of advertisers. Speed, ease-of-use, and flexible budgets are some of the most important factors for SME advertisers and DanAds is proud to partner with MX Player to offer just that."