Pulse’s Loyalty Day Deewana Campaign Encourages Lifelong Product Preference

09 May, 2022 (Monday)

Another acclaimed brand is back with an interactive campaign that includes an interesting activity. The campaign was held by PassPass Pulse for the event of loyalty day and focused on improving brand reach through better ORM. 

The brand campaign leveraged their engagement and allowed the viewers an opportunity to prove themselves as the most ‘loyal’ customers. Not just this, but the campaign was also a way to appreciate the Pulse lovers who have been around for a long time.

Mr Arvind Kumar, General Manager - Marketing, Dharampal Satyapal Foods Ltd. says, “We are proud to have built a brand that people love. This campaign gives us the opportunity to express our gratitude to our consumers for their support in this journey of success. I believe engagements like this not only help us show the community that we care and appreciate their steady support, it also helps us create a stronger bond and affinity with them   

Conceptualised by FoxyMoron, the vision behind the campaign was to acknowledge the love each creative gets through the comments and responses below. Not just this, the Deewana campaign by Pulse also came up with personalized notes admiring the fans who re-share and create unique artworks using the product. 

Speaking on the campaign, Prachi Bali, National Head of Client Partnerships and Business Head, FoxyMoron said, “At FoxyMoron we drive campaigns from the lens of data, tech, and creativity and this campaign showcases the ability of ORM to create personalised brand experiences, drive consumer delight and grow the brand’s community.” 

Such campaigns leave an impact on the viewers minds and indirectly incline them to be faithful to the product. The custom messages were a great way to put the most dedicated ones in the limelight and further boost a healthy interaction by other viewers as well.