For Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A ti...
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When ITC launched its then-new juice brand 'B-Natural,' they decided to target Tropicana and Real in...
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When Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and l...
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The fight for dominance between these Horlicks and Complan began in the 1960s and has lasted ever si...
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In February 2014, Cadbury’s wafer-chocolate Perk launched a commercial to promote their &lsquo...
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When you pair up brothers and businesses, it goes two ways. It's either the best combination or the ...
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Apple and Microsoft's brand wars go way back to 2006 when Apple Inc. launched the controversial MAC ...
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The war between Microsoft and Google Chrome has been going on in the tech arena for years on end now...
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It's 2006 and you're in America. You need your daily fix of coffee before you head out to work. But ...
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Burger King and McDonald’s have been rivals in the fast food industry for the longest time and...
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Marketing has gotten very competitive in the digital world and advertising plays a significant role ...
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When markets get extremely competitive, brands tend to ambush their competition to establish their s...
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Today’s marketing space has become extremely competitive and ads have become increasingly aggr...
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When One Plus first launched in 2014, it was marketed as the flagship killer since it took on ...
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In fiercely competitive markets, brands often take directs hits at their rivals to establish their s...
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When competition between brands intensifies, brands sometimes have to take direct swipes at their co...
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When the competition gets fierce, advertising by brands soon follows suit in interesting ways. Brand...
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In an age where online shopping has become a need rather than a luxury, logistics companies hav...
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Shopping online has slowly become a part of our culture because the ease and the myriad of opti...
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What happens when two of the biggest consumer good brands of the country lock horns with each o...
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When we talk about smartphone technology, people often get into the age old debate of whether A...
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The Fierce game of advertising sometimes requires brands to take cheap shots and witty jabs at ...
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Through the years, Burger King’s campaigns have been bursting with witty, outside the box...
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TOI and The Hindu take sly potshots at each other for keeping the spirit of marketing warfare alive....
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To survive in the competitive space of fast-paced markets, brands need to be smart and think ou...
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