Indian media is filled with raging viewers every now and then as advertisers either support a negative idea or slip out pitiful mistakes. The best reaction that a brand could possibly give to such raging feedback is a withdrawal of…
Marketing has gotten very competitive in the digital world and advertising plays a significant role in staying relevant. Brands often end up undermining their opponents by taking direct shots at one another to establish their superiority in these difficult markets…
The late 2000s were visibly dominated by BlackBerry. And although Apple was new to the market, it proved to be a threat to BlackBerrys domination so much so that BlackBerry ended up creating a campaign only to attack Apple. In…
There’s always one specific thing that the world suddenly revolves around. Since the past year, the thing that has gained maximum attention and has become a topic of conversation not only in every industry but also in households is an…
In a strange turn of events of last year, Dabur India’s coconut hair oil brand, Anmol Gold, was seen in a dispute with its competitor Marico’s Parachute. At a time when people were dealing with Covid-19 and the implications that…
For Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A time for them to enjoy the matches played amongst the various teams and show unconditional love to their favorite ones. It's also a time…
When ITC launched its then-new juice brand 'B-Natural,' they decided to target Tropicana and Real in their ads. To position B-Natural as the healthiest juice in the market, ITC launched an OOH campaign asking whether its rivals were willing to…
When Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and looked forward to it with much anticipation. Albeit, the same couldn't be said for Ikea's rivals in the Indian market. One brand, however,…
The fight for dominance between these Horlicks and Complan began in the 1960s and has lasted ever since. The brands have engaged in competitive comparative ads in print and on television over attributes such as ingredients, protein quality, development, and…
In February 2014, Cadbury’s wafer-chocolate Perk launched a commercial to promote their ‘enhanced’ Perk. Through the commercial, Cadbury took a dig at Nestle by emphasizing that the new Perk was heavier with twin bars and four-wafer layers, yet priced at…
