Holi is almost here, and brands are embracing its colourful chaos with a host of vibrant marketing campaigns.
Parle-G: Parle-G Genius wohi, jo auron ke khushi mein paye apni khushi
Parle Products’ new Holi campaign, titled “Parle-G Genius wohi, jo auron ke khushi mein paye apni khushi” evokes both nostalgia and sweetness. It depicts the heartwarming story of a young couple who are new to the city of Varanasi and are celebrating their first Holi away from home, showcasing how the larger community of friends and neighbours around them become part of their extended family. Conceptualized by Thought Blurb Communications, their video has received 9 million views already, touching hearts all across the country.
“Sometimes, all you need is a small gesture to be a Genius. Even the simplest of ways could be the biggest of reasons behind someone’s smile, laughter, and joy. Because being a Genius has always been about doing others a good turn & hence ‘Genius wahi jo auron ki khushi mein paaye apni khushi’.” Parle Products wrote.
Sony India:
Sony India has rolled out a colourful CGI campaign for Holi which showcases the company’s electrifying party speaker, the XV80o in a larger-than-life portrayal, setting the “perfect mood for a groovy celebration”. The primary purpose of this campaign is to amplify awareness about the product’s abilities to a wider audience as the ultimate vibe setter for any festival. The campaign has additionally been launched across all their social media channels, including Facebook, YouTube and X (formerly Twitter).
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Noise: ‘Noise of India’
Noise, an Indian lifestyle brand, has launched its latest campaign, ‘Noise of India’, to celebrate Holi. Partnering with artist Idris Ahmed, they have created vibrant artwork for their smartwatches, offering exclusive downloadable watch faces. “Embrace the spirit of India with every glance at your wrist. Dive into the vibrant colors of life by downloading our special edition watch faces from the NoiseFit App,” they wrote.
Crocs: #ComeAsYouAre
Crocs marks a significant milestone today by launching a campaign featuring new brand ambassadors Vedang Raina and Rasha Thadani, embracing the theme of #ComeAsYouAre. Conceptualized and produced by Supari Studios, it presents Vedang and Rasha in a spirited celebration, highlighting the style and functionality of crocs via friendly excitement and spontaneous dance-offs. Thus, Crocs emphasizes its continual goal to grow its cultural relevance in India.
Myprotein:
Myprotein, an online sports nutrition brand, has launched a new campaign that combines the colourful joy of Holi with a commitment to health-consciousness and wellness. Central to this campaign is the launch of new flavors in Myprotein’s whey protein collection, such as: Golden Clear Whey, which provides customers with 19 grams of protein a serve through a fast-absorbing hydrolyzed whey protein isolate.; and Nimbu Pani Preworkout, launched for the first time in India, which comes with 200mg of caffeine and supports an increase in endurance performance and capacity.
Shisen Fox:
Shisen Fox, a new-age premium unisex eyewear brand, reveals its latest digital campaign, ‘Holi Kab Hai?’ focusing on the true spirit of Holi by making people’s faces joyous and colourful via the perfect sunglasses. Conceptualized by Glad U Came, the ad starts with a montage of friends wearing Shisen Fox sunglasses, followed by splashes of colors on their faces and ultimately leading up to the message: play Holi with appropriate precaution. Shisen Fox’s campaign will also include hosting Holi-themed filters, events and contests on social media channels, inviting customers to participate and win exciting prizes.
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