“World Cup ke POPS.”
Britannia Industries Limited has launched The Tiranga JimJam Pops with a Go India Limited edition pack right in time to celebrate India’s cricket victory.
“Its not often that you plan an entire product that sees the light of day in case India wins the Cricket World Cup. Britannia Industries Limited did just that. And got it to market in record time. On the same day that Team India landed on Indian soil,” Harshil Karia, founder of Schbang, said.
In a perfect example of moment marketing, Schbang’s team was on the ground in the Victory Parade to celebrate with the thousands of fans who reveled in India’s T20 ultimate triumph, making memories to last a lifetime. This included digital OOH, digital content, lots of merchandise, and most importantly of all, “a rich treat to celebrate a rich moment.”
“What a day it was for India. What a day for Mumbai,” Karia said.
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Britannia and Schbang’s marketing tactic has been a resounding success. By aligning the thrill and joy of India’s victory with the flavorful taste of Britannia’s biscuits, they have now gained a newfound connection and immense popularity with India’s cricket fans, who make up a major segment of the population.
Social media users expressed delight for Britannia and Schbang’s marketing tactic, viewing it as both ingenious and a way to express their own pride in India’s victory.
“As many wise people say- Marketing is all about timing,” one user wrote.
“This is a great strategy with a lot of emotion behind it—well done to the Schbang team!” another praised.
“Oh my goodness, I had no clue about it till now. Holy, this is so amazing and a perfect example of moment marketing! Nailed it,” another gushed.
