Britannia has introduced a truly celestial treat with its latest launch, Pure Magic Choco Stars.
These chocolate cream cookies take a bold departure from the ordinary, offering an innovative open-cream format. The star-shaped chocolate cream sits proudly in the base of the cookie, transforming every bite into a visual and flavorful delight.
To celebrate this unique offering, Britannia has unveiled a creative campaign inspired by the 12 zodiac signs. This campaign brings personality to snacking by showcasing how people from each zodiac sign would enjoy these indulgent cookies, making the experience relatable, fun, and share-worthy.
Every zodiac sign has its quirks, and Britannia’s campaign captures these traits in a series of playful ads. Whether it’s a meticulous Virgo, an impulsive Aries, or a dreamy Pisces, each ad showcases how these personalities interact with Britannia Pure Magic Choco Stars. From savoring the creamy chocolate in slow motion to devouring it in a single bite, the campaign resonates with diverse audiences.
This fresh take on zodiac traits connects the product to consumers in a deeply personal way, making the Choco Stars experience more than just a snack—it becomes a reflection of who they are.
Amit Doshi, Chief Marketing Officer at Britannia, shared the vision behind this innovative product: “With Pure Magic Choco Stars, we’ve introduced a format that breaks away from tradition. It’s not just a cookie; it’s a moment of indulgence, designed to bring joy and fun. By pairing this with a zodiac-themed campaign, we aim to connect with our consumers in a way that feels personal and exciting.”
The campaign’s unique premise stems from the idea that every individual has a distinctive way of enjoying their snacks, tied to their personality. By aligning these habits with the 12 zodiac signs, Britannia has created a campaign that feels fresh and universally appealing.
Suyash Khabya, Chief Creative Officer at The Womb, reflected on the campaign’s inspiration: “The idea of pairing eating styles with zodiac traits was a fun and natural fit. We loved exploring these connections, and it resulted in 12 creative ads that celebrate individuality. It’s rare to see a product launch with such a bold concept, and we’re thrilled with how engaging the final campaign is.”
In addition to television ads, the campaign is designed to thrive on digital platforms. Using social media, including Meta, Britannia plans to target audiences based on their star signs, inviting users to share their Choco Star moments and engage with the brand.
This digital-first approach ensures that the campaign reaches a wide and interactive audience, driving conversations and sparking curiosity around the product.
As part of the Britannia Pure Magic lineup, Choco Stars represents a leap forward in the choco-bakery segment. By combining an innovative product design with a campaign that taps into personal connections, Britannia is setting a new standard for how brands engage with their consumers.
So, whether you nibble, savor, or devour, there’s a Choco Star moment for everyone. What’s your zodiac-inspired way to enjoy Britannia Pure Magic Choco Stars?