Popular dating and social media networking app Bumble has launched a brand-new global integrated campaign titled “Kindness is sexy” and starring none other than Aditya Roy Kapoor.
Aditya Roy Kapoor expressed his heartfelt enthusiasm for this new partnership and shared his belief that at the end of the day, the heart of everything lies in being good to the people around you, including romantic partners. He believed that Bumble’s admirable message clearly showcased the kind of interactions they wanted people to have on their platform.
Whitney Wolfe Herd, founder and CEO of Bumble, further elaborated on the key message of their campaign, stating that kindness is a core value at Bumble and the driving force behind their mission to create healthy, equitable relationships. He hoped that this new content will help redefine the idea of attraction and will encourage people to never lose sight of the most valuable trait – kindness – in relationships.
Although their new film is relatively short, lasting for only one minute, it cleverly manages to make its point and provoke a poignant effect in its audience. Currently, it has garnered more than 6k views on YouTube with encouraging comments.
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