Campaign Spot | Social Media Dissect

Campaign Spot

When Amazon Prime Left The Nation Looking For Two Alphabets

Amazon Prime Video’s most recent Ad campaign where they pulled out “ME” from their...

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Asian Paints says the 4 magical words with its latest campaign for Viroprotek with YouTube Creators

In today’s new normal world, we have put hygiene and care on the top of our priority list...

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How Ashoka Foods celebrated #NineDaysOfNavratri with their Bold Creatives

Ashoka, a ready-to-eat packaged food brand, launched a new creative campaign on social media coverin...

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This World Heart Day, Saffolalife emphasises the need to #CareForHerHeart

Saffolalife, a not-for-profit initiative by Marico Limited, has always championed the cause of ...

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Reebok India and 22feet Tribal Worldwide launch the new ‘Classic Leather Legacy’

Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the...

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Amazon Prime Video Boasts of its Range with New ‘What’s Your Mood Campaign”

OTT platforms have seen a tremendous spike in its users since the lockdowns began and sometimes it c...

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Tinder’s Brings its Swipe Night Event to India

The Swipe Night event had been launched in the US version of the Tinder app last year and it will be...

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Vistara’s 2020 Flight Instructions Come with a Mix of Calming Yoga and Tranquil Locations

Flights have not been functional for the majority of this year. Now as flights have slowly resumed, ...

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CEAT Makes the Roads Safer for Auto-Rickshaw Drivers

While the pandemic is spreading faster than ever, staying locked down has affected the economy adver...

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Tata Cliq Celebrates the Love Between Siblings with the Longest Rakhi Ever

The year 2020 has been a turbulent one with its lockdowns and social distancing norms that have...

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Samaara Tea Questions Gender Stereotypes with its New Campaign #Kadakhai

Samaara Tea, a premium homegrown tea brand, has released a new digital campaign to focus on the evol...

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The Man Company Redefines Gender Stereotypes with Ayushmann Khurrana in #RakhiForSisters Campaign

For centuries, women have been at the bitter end gender stereotypes, often portrayed as the weaker s...

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Gillette’s Barber Suraksha Programme Raises Awareness About the Pandemic

The world is going through a difficult phase due to the ongoing pandemic and small businesses have b...

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Simply Wish Uses Popular Cinema References and Brand Taglines to Help People Deal with the Pandemic

The coronavirus pandemic has changed the world as we know it and the year has been quite an uncomfor...

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Bumble’s Digital Campaign #LoveWillFindAWay Celebrates Hope and Affection in 2020

The social networking and online dating platform Bumble came up with a digital campaign ‘Love ...

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Ixigo Uses Mario Theme to Educate Travellers on Flight Safety During the Pandemic

The travel app Ixigo has released a new video on social media that is based on the iconic NES game S...

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RBL Bank Talks About Digital Scams with #RahoCyberSafe Campaign

With the pandemic spreading like wildfire, social distancing and safety precautions are now more imp...

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Pampers India Gives Hope To New Mothers Amidst the Difficult Times

Adeadly pandemic, a crashing economy, earthquakes, cyclones, locust attacks, inflation and rampant r...

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Joy Takes the Initiative to Help Sex Workers and the Trans Community

As we practice social distancing, the pandemic has also brought people closer together in spirit as ...

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Abhishek Bachchan Unravels the Mystery of the Suspicious Parcel in Amazon Original Series Breathe: Into The Shadows

Amazon Original Series “Breathe Into The Shadows” starring Abhishek Bachchan, Amit ...

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A Campaign Against Illegal Wildlife Trade

Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh c...

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Google Thanks Health Workers with #StayHomeSaveLives Campaign

As we deal with the deadly pandemic, COVID-19 related searches on google are on the rise and more an...

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#RaiseTheCurveOfHappiness with Britannia Good Day

While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health ...

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Lay’s #Heartwork Campaign Brings Brands Closer on Social Media

At the beginning of June, Lay’s India launched its #Heartwork campaign to thank the unsung her...

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Taproot Dentsu and Free Press Journal Collaborate to Create a Witty Campaign to ‘Fight Against Coronavirus’

The year 2020 seems quite like a chapter ripped right out of a dystopian novel with one bizarre even...

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OkCupid’s #LoveAtFirstPride Campaign Celebrates the LGBTQIA+ Community

June has been observed as LGBTQIA+ pride month since 1969, which is a movement that aims to achieve ...

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Super Sanskari Sarees Raise Awareness About Consent and Rape

Victims of rape and harassment are often discouraged from seeking justice in India. This often comes...

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Keeping The Mask On With Ronald McDonald

While the pandemic is ever on the rise, the financial burden it brought along has forced governments...

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Jio Tries To Spread Optimism In India’s New Journey

Having creeped into 2020 out of the blue, the COVID 19 pandemic has drastically changed life as we k...

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TOI’s Times Out And Proud Campaign Gives Voice to the LGBTQ+ Community

In society, several stereotypes have been built around how a person is supposed to look. People are ...

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Titan Raga’s #FlauntYourFlaw Campaign Against Body-shaming

In society, several stereotypes have been built around how a person is supposed to look. People are ...

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WhatsApp Asks Users to Spread Joy Instead of Rumors

With over 1.5 billion users across the world, Whatsapp has become a staple on every smartphone today...

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#BingoConnecting People with Optimistic Madness

The year 2020 brought it with a bizarre turn of events and life as we know it has never been the sam...

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Looking Good at the Cost of the Environment

The fashion industry has now made it possible for us to dress the same way our favourite celebrities...

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The Taboo Has Got To End. Period!

28th of May, which is regarded as World Menstrual Hygiene Day, is a day to spread awareness abo...

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Surf Excel’s Heart-Warming Ramadan Campaigns Through the Years

Surf Excel has always boasted its creativity through strong narratives and fresh stories in its...

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Throwback To The Most Sublime Ramadan Campaigns In Advertising

The holy month of Ramadan is a time when Muslims around the world attempt to connect with the d...

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Exploring the Great Indoors with Jeep

The outbreak of the COVID-19 virus has forced several countries into implementing quarantines a...

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Amazon’s Echo’s Ingenious Pre-Rolls Ad Campaign

When Amazon was tasked with releasing its Echo smart speaker which is enabled by Alexa, their A...

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#NoConditionsApply When It Comes to Celebrating Sisterhood During Sindhoor Khela

In a global campaign called #NoConditionsApply for TOI, FCB Ulka does a brilliant job of raisin...

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TATA Melts Hearts With A Stirring Campaign

In an ad campaign called #TwoBinsLifeWins under their Garima mission, Tata shines light upon th...

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Headway Defies Age-Old Gender Stereotypes

With a series of Instagram posts, Headway challenges the sexist stereotypes in society that onl...

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Ok Boomer by Columbia Pacific Communities

Columbia Pacific Communities, a chain of retirement homes, tries to redefine the phrase, &ldquo...

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#GoodNewsIsGenderFree by Prega News

Gender Discrimination in 21st century? Prega News wants you to consider otherwise. The prevalen...

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Ariel urges men to #ShareTheLoad

Why have the responsibilities of juggling between working a job and doing household chores, all...

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Find the virtual bag and win a real one

Shopping for bags? The #UnlcaimedBagAtSS is our pick of the most eye catching bag on social med...

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#ChooseBeautiful by Dove

Ladies, if given a choice between ‘Average’ and ‘Beautiful’, which one ...

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#DatingJustGotEqual by Bumble India

The Dating app Bumble truly does justice to the word feminism with its newly launched campaign ...

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Ayushmann Khurrana The Man Company Campaign

Breaking down Ayushmann Khurrana’s The Man Company campaign “Gentleman Kise Kehte Hai?&r...

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Breaking Stereotypes by being a “Propah Lady”

Ladies, how often were you asked to behave in a certain manner just because you were a lady? How man...