A Campaign Against Illegal Wildlife Trade
Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh conditions before being butchered and they often come in contact with each other. Besides being inhumane, this also raises the risks of deadly new diseases being born and spread as viruses can mutate as they get passed on between species. Viruses like the SARS, the SARS-COV-2, the bubonic plague, etc have been born out of illegal wildlife trade and have posed massive threats to global health.
Bengaluru based agency Vatitude has come up with a brilliant minimalist campaign against illegal wildlife trade to prevent further outbreaks in the future. The print campaign shows the animals along with the elements they are often tortured and a clever copy to emphasise on how the illegal trade of these animals leads to devastating outcomes on a global scale.
Take a look