Amazon Prime Day 2022 Celebrates Its Success Of Membership Growth & Purchases

01 August, 2022 (Monday)

Amazon Prime celebrates the success of its Prime Day 2022 which was launched over the last weekend of July. The celebration lasted for two days and was a big hit as compared to its hit last year.

Prime Day was a splendid opportunity to attract new customers and retain the existing ones through attractive deals, savings, latest launches, blockbuster entertainment and more!

Luckily enough, the campaign worked wonders and Prime members from 95% of the pin codes in India purchased during this year’s Prime Day more than 32,000 sellers saw their highest ever sales day.

Thousands of products were also launched from over 500+ renowned brands including Samsung, Sony, LG, MamaEarth and others. From groceries, beauty, electronics and more, 70% of sellers received orders from 2-3-4 tier cities. 

Benefiting many, Prime Day allowed over 32,000 sellers to experience their highest ever sales day. 

Commenting on the success of the event, Akshay Sahi, Director, Prime and Delivery Experience, Amazon India said,

“Prime Day is a celebration of our Prime members; Small & medium businesses and we are truly humbled by their participation. We had thousands of deals, 500+ new product launches from brand partners and sellers and exciting blockbuster entertainment which our customers loved. The strong growth of new Prime member sign-up especially from smaller towns and cities across India is a strong testament to Amazon Prime’s commitment to providing unmatched value to our members, every day.”

Also being environmentally aware, Amazon stayed true to its principle, ‘Success and Scale Bring Broad Responsibility’ and ensured the introduction of sustainable measures, which further boosted its credibility amongst consumers. 

Covering all aspects ranging from membership to purchases, Prime Day brought back great profits and welcomed 1.5x more customers globally, as compared to the previous year.