Amazon''s #MomBeAGirlCampaign Reignites Passion Within Mothers

28 April, 2021 (Wednesday)

One of Amazon India's memorable campaigns has been their #MomBeAGirl campaign, made in collaboration with Ogilvy & Mathers India. The campaign covered the different stories of mothers all across the countries and the sacrifices they go through to provide a better life for their families; it also encouraged mothers everywhere to relive their childhood dreams and even accomplish them.

The campaign, divided into 3 short stories, is all about helping mothers in rediscovering the young girl they once were and reconnecting with their loves and interests. The campaign attempted to encourage other family members to tell their mothers of the forgotten hobbies that used to bring them joy that they gave up for a single-minded devotion and focus on family members. 

Azazul Haque, executive creative director, Ogilvy & Mather Bangalore said “The idea #MomBeAGirlAgain is to thank all the mothers for giving up their hobbies and passions and sometimes even their career to take care of their children. And to urge her to start again.”