At Only Rs. 129, Amazon Prime Targets Wider Audience With A Multi-lingual Early Access To The Movie 777 Charlie

10 October, 2022 (Monday)

Amazon Prime has come up with another exciting way of marketing and it seems to be working in their favour. After the initial announcement of early access for blockbuster movies like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, 

Prime Video today announced the release of yet another blockbuster movie as an “Early Access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the film also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha.   

At just a nominal amount, Amazon Prime attracted countless viewers with an opportunity to get the best of what’s new at the convenience of their own time and place. 

The Adventure-Comedy-Drama-filled movie witnessed massive advertising across various social media platforms and the collaboration of this early access only added to the conversation. 

A larger group of the audience were targetted through the multi-lingual release on which Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.

Talking more about the storyline of the movie, Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures, has been loved by all audiences alike and with Prime Videos Movie Rentals, it will continue to weave its magic for audiences all across the country.”

This move by the platform is receiving positive feedback and we’re yet to see what other movies collaborate with this strategy of marketing.