The Dating app Bumble truly does justice to the word feminism with its newly launched campaign #DatingJustGotEqual where women are urged to make the first move and break the stereotype as we venture into the new decade.

In a country dominated by patriarchy, bold Indian women are often branded as uncultured and bumble seeks to change these sexist gender norms. The campaign empowers women to be equals in the relationship by allowing them to make the first move. Through their quirky ads that are targeted at millennial’s, they encourage women to put in equal effort in the relationship whilst making sure that they settle for no less than what they deserve.

The campaign encourages relationships that begin with respect and equality with its message of how dating life is about to get equal with Bumble.

Here’s a look at how they have changed the dynamics of Dating!