Find the virtual bag and win a real one
Shopping for bags? The #UnlcaimedBagAtSS is our pick of the most eye catching bag on social media.
In a collaboration with Kendall and Kylie, Shoppers Stop held a special contest on Instagram where the winners could claim an exclusive Kendall + Kylie handbag.
The participants had to scan a QR code which would let them take a picture with an unclaimed virtual Kendall + Kylie handbag which then needed to be posted on Instagram with the #UnclaimedBagAtSS.
Shoppers Stop, the early bird in the Augmented Reality game, generated hype on social media like never before. This campaign gave a massive boost to the range of Kendall + Kylie handbags that were soon to be launched in India.
The Jenner sisters’ popularity on Instagram had millennials rushing to their nearest Shoppers Stop outlets. The innovative use of technology in their Online-Offline promotions helped them create a truly engaging experience for their audience.