Looking Good at the Cost of the Environment

10 June, 2020 (Wednesday)

The fashion industry has now made it possible for us to dress the same way our favourite celebrities do without having to spend a fortune and several brands have now jumped on this fast fashion train due to the apparent rise in the rate at which people buy new clothes. This luxury, however, comes at a price that our planet has to pay. Since buying new clothes often means disposing of the old ones, which is often done through incineration. When the clothes are made of non-biodegradable fabrics, this releases around 1.2 billion tons of CO2 into the environment each year. The plastic microfibers from clothes end up severely harming marine life and the use of fertilizers for cultivation of fibres for these clothes leave the soil barren thus adversely harming the environment through land, sea, and air. Liva Fluid Fashion launched a campaign on World Environment Day to highlight the adverse footprint of fast fashion on the planet and to raise awareness about sustainability.