ManForce’s #BetterEnding Cautions Couples Against Unprepared Pregnancies This Father''''s Day

15 June, 2021 (Tuesday)

Being a father means relentlessly heeding to the voice of your kids, always looking after your family, and making sure your children are safe at all costs. Needless to say, fatherhood is no easy game and requires many compromises and giving up your needs for your children.

During the pandemic, many couples found themselves locked at home with each other, all of which leading to heightened emotions and spending many an intimate night with their partner. As a sequel to their campaign #BetterEndings, Manforce came up with another commercial under the same.

The campaign showcases a couple in love and the different ways they're spending time during the lockdown, with many instances where the husband helps his wife out with daily chores and remarks every time, "Who's Your Daddy?" The campaign tries to caution viewers to be safe and use proper protection lest they end up in a situation with a baby at a stage when they weren't ready.

According to Joy Chatterjee, DGM, Mankind Pharma, said, “Safe intimate relations have always been our core message to our consumers. The situations between last year and this year remain similar and, hence, the thought of the continuation of our #BetterEndings campaign.”
“The concept and thought behind the campaign remain the same. It’s an initiative to reach out to the masses to keep them informed that we all should have our share of fun, but also be cautious and take necessary protection.”

Conceptualized by Grapes Digital, their COO and strategy head, Shradha Agarwal, stated “Keeping in mind the lockdown in the second COVID wave, we were still seeing a rise in quarantine babies. Based on our research and the current situation, we continued with our Season 2 of the campaign, keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection.”