Slice Releases A Women’s Day Campaign, #PayEqualIndia
Every year brands come up with campaigns that don’t fail to amuse the viewers with their creative skills. However, there are just a few that bring to light a much-needed change or an ignored problem.
Women’s Day is one such opportunity for brands to contribute to society and convey their thoughts in an effective manner for the same.
This Women’s Day, the financial technology company, Slice, released an inspiring campaign under the name, Slice spearheads Pledge For Equal Pay in India.
The campaign was an initiative by this renowned and leading credit card challenger to address the gender pay gap in the country. Bringing other companies together and creating an awareness about this underlying issue of the country is the main motive behind this encouraging effort.
Speaking about the initiative, Rajan Bajaj, Founder - CEO, slice said, “We believe in a diverse and inclusive workplace that rewards calibre and merit, gender no bar. Research cites that the pandemic has made the effort to bridge the gender wage gap harder. slice has always been an advocate of equal pay with our policies being a reflection of this philosophy. slice currently benefits from the relentless contribution of our women employees who make up 30% of our entire workforce. We aim to radically increase this in the coming months to make our workforce a gender-balanced one.”
Slice addresses the worsening condition of the country when it comes to ranking in the World Economic Forum’s Global Gender Gap Report 2021. It indicates how the promising nation stands to be at the bottom 10 under this category with women having an estimated income of only one-fifth of men’s.
Slice also launched #PayEqualIndia as a part of the movement and its easy spread. The firm also aspires towards a commendable goal of a 50:50 ratio of the male and female workforce by the end of the year 2023.
The efforts that are taken by Slice, including an additional bonus of 50% for referring women employees has resulted in a 240% increase in referrals over the last 12 months. This has proved to be a speedy step into achieving their goals.
The CEO of the currently valued $1bn company also adds, “Today, Indian companies and startups are increasingly practising Equal Pay but we have a long way to go. Keeping that in mind, we encourage CXOs and HRs of like-minded companies to come together and sign the pledge in an attempt to increase awareness about the issue.”