Viacom18’s YME Cluster Releases Growth Plan For FY22-23

14 March, 2022 (Monday)

Various platforms have come up with a strategic plan for the latest financial year to see a further increase in their connections and Viacom18 did not fail to do the same. 

A growth plan has been introduced by Youth, Music and English Entertainment (YME) cluster, Viacom18, that will get into effect immediately for FY22-23. 

The Youth, Music and English Entertainment (YME) cluster by Viacom18 continues to win the hearts of millions with their alluring powerhouse of content that is aired across beloved channels including MTV, MTV Beats, Comedy Central, Colors Infinity and Vh1. 

The hub of interest that is grasped with portraying of different emotions such as love, joy, fun and excitement, has withheld its position as the leading entertainment youth brand pan India. 

To take this love towards delivering uniqueness with every bit to a new level and keeping up with the pace of the world, Viacom18’s YME cluster promises a year of change to its loyal viewers. it is ready to revolutionize the game by becoming the only brand in its category that brings to the youth uniquely entertaining ‘escape clusters’. 

Alongside blockbuster content for their audience who enjoy fiction, non-fiction, sports, short-format and more, Viacom18 has also stepped into the Metaverse. 

Speaking on the clusters’ robust plans for the upcoming year, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 said, “The last 2 years have been unprecedented for young South Asians. They’ve emerged stronger after grappling with a once-in-a-generation black swan event. This is the right time for the Youth, Music and English entertainment (YME) cluster to pivot. In the coming fiscal we will scale up and revamp each and every legacy property from Roadies to Hustle to Splitsvilla and launch newer formats. We will double down on our growing digital presence and launch a multiplatform short video offering ‘Fully Faltoo’ along with ‘KaanPhod’ - a platform to discover and mount emerging musical talent and original songs. The success of our maiden NFT offering will be followed up with more Web 3.0-focused initiatives. We’ve also worked on a new slate of international English content for Colors Infinity and Comedy Central. The team is geared up for an action-packed year like never before.”

 

They recently released an NFT collection ‘Fully Fattoo’ that consisted of about 3000 collectables that were sold out only within a couple of hours. 

The YME cluster continues to create eye-catching content and sees itself growing more massively than ever in the upcoming year.