World’s First Ever Reality-Show Based Metaverse Game Has Launched

17 March, 2022 (Thursday)

India rapidly steps into the metaverse with the introduction of various features from Web 3.0. A recently released show, Lock upp, is a reality show that brings with itself a bag full of entertainment. The alluring concept of the show makes it one of a kind. 

The show merges with the metaverse by bringing to light an introduction that is the first in the world. ALTBalaji’s Lock Upp now has an exceptional reality-show based metaverse game that will bring fantasy to life. 

Chimp&z Inc, from the Merge Infinity Network, makes a strategic partnership plan for the same. The use of social media and its marketing is done on a large scale, especially after the pandemic. 

Zulfiqar Khan, Group COO, Balaji Telefilms shares: “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation.”

For an epic release of the game backed with traffic online, the game is a strategist to be launched over 7 different popular social media platforms. These include Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. 

Commenting on the association, Ashish Duggal, Vice President - Growth & Operations, Chimp&z Inc said, "Were thrilled to partner with Zulfiqar and his team on delivering a surreal experience to the audience with a Metaverse-based game. The game plan is to develop identifiable social and digital solutions that will assist in supporting the brands thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming.”

The purpose of the campaign focuses on enticing individuals to take an active part in this futuristic game and award them with exciting prizes. 

Not just this, but a lot of focus is also directed towards Online Reputation Management and Influencer collaboration. With this partnership, the agency forays into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem.