Campus Activewear Ltd., a popular sports and athleisure footwear brand, has launched its latest campaign, “Move Your Way,” with Bollywood actor and brand ambassador Vicky Kaushal.
Aimed at inspiring young people to express themselves with authenticity and confidence, this campaign is a celebration of personal journeys and fashion that reflects one’s individuality.
The “Move Your Way” campaign sends a powerful message to today’s youth: navigate life on your own terms, be unapologetically yourself, and embrace your unique path. The campaign film, featuring Kaushal, encourages viewers to own their choices, define their rhythm, and be bold in their self-expression. Kaushal’s dynamic presence in the film reflects the spirit of the campaign, as he seamlessly showcases how Campus shoes are the perfect complement to his unique style and personality.
In the ad, we see Vicky Kaushal meeting with film producers who are eager to cast him in a new project. As negotiations escalate, Kaushal—confident and relaxed—adds his own flair to the conversation, moving with his characteristic energy. In a spontaneous moment, he breaks into a dance move, pointing to his Campus shoes and saying, “Damn good shoes, Yaar!” The scene captures Kaushal’s personality and leaves everyone in the room impressed, embodying the message that when you move your way, the world notices.
Prerna Aggarwal, Chief Marketing Officer of Campus Activewear, shared her thoughts on the campaign’s impact: “Today’s generation is full of bold, expressive individuals who find ways to stand out. Campus shoes are crafted to be a companion in this journey of self-expression, offering trendy, stylish footwear that resonates with young consumers. The ‘Move Your Way’ campaign is not just a tagline but a celebration of freedom and individuality, encouraging everyone to make confident fashion choices that reflect their true selves.”
Vicky Kaushal expressed his enthusiasm for the campaign, saying, “Confidence and individuality are the keys to unlocking one’s journey. ‘Move Your Way’ is more than just a message; it’s an invitation to be true to yourself. It’s an honor to work with a brand that’s championing self-expression and encouraging young people to embrace their path with confidence and style. This campaign is a reminder to take the first step with belief in oneself and let the world admire the journey.”
The “Move Your Way” campaign is being promoted through a wide-reaching 360° marketing strategy, covering television, digital, print, outdoor advertising, and multiple online and offline platforms. Through this comprehensive approach, Campus Activewear aims to connect with India’s youth, encouraging them to express themselves freely and embrace fashion choices that resonate with who they truly are.
Campus Activewear’s latest campaign doesn’t just promote footwear—it’s a celebration of individuality and self-assurance. With Vicky Kaushal leading the charge, “Move Your Way” inspires young people to stride confidently into the world, knowing that their choices make a statement and that Campus Activewear is there to support them every step of the way
