Capri Global Capital, a sponsor of team Gujarat Titans in IPL, has launched a new series of brand films linked with their campaign, ‘Farz Nibhaatey Hain‘.
Starring Shubman Gill, captain of Gujarat Titans along, along with pacer Mohit Sharma and allrounder Rahul Tewatia, this dynamic campaign emphasizes Capri Loans’ core ethos of putting customers first and reaffirms its dedication to serve its cherished patrons.
“”Watch as these Gujarat Titan players, in three succinct ad-film series, engage with individuals and our dedicated relationship manager at Capri Loans branches,” they wrote.”
The first film highlights the flexibility of repayment of loan offered by the lender on its Gold Loans. The second one narrates an engaging interaction between the team and their driver which underscores the hassle-free loan application and minimum documentation process present at Capri Loans for their loyal customers. Finally, the third film emphasizes the priority given to customer service at a Capri Loans branch.
“We are thrilled to launch the ‘Farz Nibhaatey Hain’ campaign, which underscores our unwavering dedication & commitment to provide exemplary service offerings to our customers,” said Basant Dhawan, group CMO, Capri Global. “In today’s fast-paced world, we understand the importance of providing convenient and accessible financial solutions. Through this campaign, and in partnership with Gujarat Titans, we aim to showcase how Capri Loans prioritises customer needs with its unique product offerings besides valuing repeat customers with special loyalty benefits across its loan portfolios. The brand messaging being delivered by the Gujarat Titans players in the films will help us attract huge consumer eyeballs & build brand trust.”
Pramod Sharma, national creative director, Rediffusion Brand Solutions added, “Our approach towards this campaign is rooted in authenticity and empathy of Capri Loan’s conduct towards their customers. Each video portrays a scenario that would resonate with our audience, who has or would experience the services and wide range of credit products that Capri Loans has to offer. We wanted to deliver a very strong message of a sense of duty that the Brand upholds in their day-to-day conduct, but in a very light-hearted way. This was the toughest part developing this storyboard. We are sure the viewers would identify it and appreciate it while cheering for their favourite team, the Gujarat Titans.”
The epic campaign released on April 3rd 2024 and has been launched across various digital platforms and social media portals during this IPL season 2024.
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