As the countdown to IPL 2024 begins, Star Sports has joined hands with India’s Asia’s #1 YouTuber and one of India’s most popular content creators, Ajey Nagar aka CarryMinati.
The 24-year-old Delhi-based creator, who is renowned for his satirical roasting videos and relatable content, has just been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport. CarryMinati’s authentic brand of sharp humor and connection to Star Sports’ youthful cricket viewership promises viewers an unprecedented viewing experience.
With a long-term vision to transform sports broadcasting, the exceptional collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience. The first episode airs on 21st March, 9:30 pm, on the Star Sports Network,” the network said.
Expressing enthusiasm about the collaboration, CarryMinati states, “Cricket is a religion in India, and cricketers are worshipped. I got super excited when my business partner Deepak Char got me this opportunity to align creative forces with Star Sports for my first-ever cricket-led association. IPL is not just a cricket tournament; it’s a massive festival that brings the whole country and different nationalities together. I’m excited to add my twist to the show, making it more entertaining and engaging for the younger audiences and cricket fans alike.”
The first episode airs on 21st March, 9:30 pm, on the Star Sports Network.
Leave feedback about this