The Cashback & Coupons app CashKaro has announced its new partnership with actress Genelia Deshmukh.
As part of this new collaboration, CashKaro has released a 360-degree advertising campaign that prominently features Genelia, aiming to convey how shopping via CashKaro helps users earn extra Cashback that they can transfer to their bank.
A series of three films encapsulates CashKaro’s value proposition in a humorous and relatable manner. Featuring Genelia and her family members, including her sister and husband, it showcases Genelia berating her family for shopping directly and advising them to shop through CashKaro instead, which will give them a chance to obtain a Cashback.
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Partnering with Genelia Deshmukh will undoubtedly be very advantageous to CashKaro. With her dynamic and relatable personality, she will be able to appeal to the millions of online shoppers in India, and her own devoted fan-base, including 12.4 million followers on Instagram, will potentially mean a wider audience for CashKaro.
Rohan Bhargava, co-founder of CashKaro and EarnKaro, commented on the announcement: “We are thrilled to have Genelia Deshmukh joining the CashKaro family. Her enthusiasm, sincerity, and popularity make her the ideal ambassador for CashKaro as we strive to change the online shopping experience for millions of Indians. This partnership ushers in a new and exciting era as we remain dedicated to our commitment of providing our users with unmatched value, convenience, and savings.”
Swati Bhargava, co-founder, CashKaro & EarnKaro, added, “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra Cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”
Genelia Deshmukh also commented on the partnership: “I am really excited to embark on this journey with CashKaro. It’s a game-changing app that is reinventing the way Indians shop & save online. After all, who wouldn’t want money back on their online shopping? I love how the core CashKaro idea is so simple, yet powerful. One click, and 1000s in savings across 1500 brands! Rohan and Swati’s commitment & vision for the brand is truly inspiring, and I look forward to contributing to this exciting chapter of CashKaro’s growth.”
Having pioneered the cashback industry, CashKaro is looking to expand its user base from 20 million to 100 million in the next few years. Their decision to partner with Genelia Deshmukh has come at the perfect time, making them well-positioned to transform India’s online shopping experience and set new standards across the industry.
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