Cornitos, the forerunning brand of Greendot Health foods Pvt Ltd, has set the internet on fire by announcing the launch of their newest, wildest mascot: “Corny-the uncooperative Chimp”. This will be part of their new campaign titled “Cornitos - Wild…
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Coke Zero, a popular zero-calorie beverage, has taken the nation by storm. Over the last couple of months, their TV commercial featuring Tiger Shroff has been immensely successful, and their popularity has skyrocketed. Their newest ad features Tiger Shroff being…
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Vegetarian food brand ITC Aashirvaad Soul Creations has announced a collaboration with the upcoming Bollywood biopic drama, Tarla, as their “Official Food Partner”. The movie, which is set to release on July 7, 2023, stars Huma Qureshi in the…
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Genius or insanity? How about both. If companies want to stand out above all others, they have to be bolder, brighter and wilder. They have to say goodbye to mundanity and embrace absurdity, because that’s what the world needs and…
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Madness or genius? With Burger King, it’s always both. For more than half a century, this fast food company has stayed on top of the game by producing some of the wildest, boldest, most audacious marketing campaigns in the history…
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First impressions are the best impressions. Sounds harsh? In marketing, it’s the cold hard truth. Your slogan can make or break your company or your campaign. In this competitive world we live in, brands who get their slogans right demand…
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It’s like they say: one can learn from other people’s mistakes. In marketing, “other people’s mistakes” include some of the most catastrophic and spectacularly embarrassing marketing flops of all time. These blunders may have occurred due to bad timing, terrible…
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