GS Caltex | Kixx, renowned for its premium lubricants and petrochemicals, has launched the third edition of their Friendship Day campaign, ‘#KixxAllWaysWithYou’. This campaign, introduced on International Friendship Day, emphasizes the reliability of Kixx engine oil, likening it to the unwavering support found in true friendships.
The campaign features three one-minute digital videos, each portraying the unique stories of friends—Soham, Vikrant, Sandy, and Rohit. These videos have been rolled out across various social media channels, aiming to increase brand awareness and strengthen the connection with consumers. The theme, “Dost jo na season dekhte hai na reason puchte hai, bas chal padhte hain to be always with you,” captures the essence of genuine friendship, demonstrating how friends stand by each other in every situation.
Conceived by Rajeev Dusa and Rishabh Shrivastava, the campaign presents the idea that Kixx engine oil is as dependable as a loyal friend. Just as friends support each other through thick and thin, Kixx engine oil ensures optimal vehicle performance in all conditions and terrains. This creative narrative not only celebrates the spirit of friendship but also positions Kixx as the reliable companion every vehicle needs.
K Madhu Mohan, GM Marketing at GS Caltex | Kixx, expressed his enthusiasm for the campaign: “Our ‘#KixxAllWaysWithYou’ campaign explores the deep bond between a vehicle and Kixx engine oil, reflecting the same unconditional support found in true friendships. We are excited to launch the third edition of the Kixx Friendship Day campaign, featuring engaging videos that encapsulate the essence of companionship. We invite everyone to join us in celebrating Friendship Day with those who are truly ‘ALL WAYS WITH YOU’, embodying the trust and reliability that define both great friendships and Kixx Engine Oil.”
