“Reflect. Empower. Unite.”
Every year, Pride Month is a time for celebration, joy and reflection. While many brands have been unusually silent this June due to the backlash from last year’s Pride celebrations, there are some who have continued to use their voice to support and celebrate the LGBTQ+ community, with campaigns ranging from billboards to dating apps to nonprofits.
Here are some colourful new campaigns this Pride month:
Skittles: “When you find your community, your colors shine.”
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Calvin Klein: This is love
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Walmart: #PrideAlways
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Starbucks: “By us and for us”
MAC Cosmetics: “Put your money where your mouth is!”
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Macy’s & the Trevor Project: Styles of Pride
The Body Shop: Our For Love
BLK Dating App: It’s Giving Space
PPK: Students shouldn’t have to sacrifice safety to express their identity
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