Chinese Wok, one of India’s fastest-growing Desi-Chinese restaurant chains, is making waves with a visually striking CGI video campaign to commemorate its expansion into Kolkata.
Known for its bold flavors and contemporary approach to Chinese cuisine, the brand is using digital storytelling to reinforce its market presence and connect with food enthusiasts.
The centerpiece of the campaign is an electrifying “noodle storm” sweeping across the map of India, symbolizing Chinese Wok’s rapid expansion and widespread popularity. With a presence in over 220 locations spanning 35+ cities, the brand continues to redefine how Desi-Chinese food is experienced across the country.
Commenting on the campaign, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we strive to merge tradition with innovation, offering a fresh and exciting take on Desi-Chinese cuisine. This campaign is more than just a visual spectacle—it represents our passion for bold flavors and our commitment to making our cuisine accessible to food lovers everywhere. Kolkata, with its deep appreciation for Chinese flavors, is the perfect destination for our next phase of growth.”
Chinese Wok’s entry into Kolkata is a significant milestone, as the city boasts a rich heritage of Indo-Chinese cuisine. By introducing its signature offerings to this vibrant culinary landscape, the brand aims to elevate the dining experience while staying true to its commitment to quality, affordability, and innovation.
This CGI-driven campaign is not just about expansion—it’s a reflection of Chinese Wok’s energetic and youthful identity. By embracing digital-first marketing strategies, the brand is positioning itself as an industry leader in both the food and branding space. The “noodle storm” not only highlights Chinese Wok’s geographical reach but also serves as a dynamic representation of the brand’s enthusiasm, creativity, and connection with a growing community of food lovers.
As Chinese Wok continues its nationwide journey, the campaign sets the stage for an exciting chapter in its evolution, engaging audiences and reinforcing its status as the go-to destination for Desi-Chinese flavors
