Nykaa, the renowned beauty and lifestyle destination, has delighted fans with a nostalgic and entertaining new campaign that combines skincare education with the charm of the iconic 90s TV show CID. This ingenious collaboration brings back beloved characters ACP Pradyuman and Daya, creating a unique and engaging way to promote essential skincare routines.
In an unexpected yet brilliant move, Nykaa has resurrected the memorable catchphrases and dynamic duo of CID to unravel the mysteries of skincare. The campaign, centered around the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine, cleverly fuses the world of beauty with the investigative spirit of CID.
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In the campaign video, ACP Pradyuman and Daya tackle common skin issues such as open pores and pimples with their signature determination and flair. Daya, known for his enthusiasm in breaking doors, humorously shifts his focus to combating the more formidable enemy—open pores. The line, “Ab ayega bahar skin problems ka raaz,” captures the playful essence of the campaign as the duo uses their investigative skills to educate viewers on effective skin care practices.
This creative collaboration not only brings a wave of nostalgia to CID fans but also makes skincare education fun and engaging. By integrating familiar characters and catchphrases, Nykaa effectively communicates valuable skincare tips in an entertaining format. Viewers can enjoy the amusing antics of ACP Pradyuman and Daya while learning about the importance of a proper skincare regimen.
Netizens have enthusiastically embraced the campaign, flooding social media with comments like “O this is such a surprise and super fun ,” “Collab of the year,” “The most unexpected Collaboration “ ,” and “The ONLY AD I can never skip.”
The campaign’s success lies in its ability to blend the nostalgic appeal of CID with the modern relevance of skincare routines. ACP Pradyuman and Daya, with their iconic dialogues and problem-solving prowess, seamlessly transition from solving crimes to addressing skin concerns, making the content relatable and memorable for a wide audience.
