Cleartrip, in collaboration with SW Network, has launched an inventive campaign that humorously dismantles popular travel-saving myths.
Featuring bestselling author Chetan Bhagat, the campaign creatively educates travelers on leveraging Cleartrip’s SuperCoins for real savings, leaving outdated hacks behind.
Many travelers still believe in unconventional “hacks” for scoring cheaper deals—like booking flights at odd hours or clearing browser cookies. Despite these practices being largely ineffective, they persist as go-to strategies for cost-conscious travelers. The campaign tackles these misconceptions head-on, encouraging users to embrace SuperCoins, a reward system integrated with platforms like Flipkart and Myntra, to unlock genuine savings on Cleartrip bookings.
At the heart of the campaign lies a witty satirical book penned by Chetan Bhagat. Through a series of humorous narratives, the book takes a playful jab at widely believed but ineffective travel tricks, cleverly steering readers toward the simplicity and effectiveness of redeeming SuperCoins on Cleartrip.
Adding to the charm is a comedic promotional video featuring Bhagat in a quirky avatar as a self-proclaimed travel guru. The video highlights absurd travel tips, only to reveal the ultimate secret—SuperCoins on Cleartrip are the smartest way to save.
Bhagat shared his thoughts on the campaign, stating, “This book is a celebration of absurdity! If you’re still chasing outdated travel hacks, perhaps it’s time to give SuperCoins a try instead. They’re straightforward, effective, and genuinely help you save.”
Cleartrip’s commitment to delivering value is at the core of this initiative. Tavleen Bhatia, Director and Chief Marketing and Revenue Officer at Cleartrip, remarked, “Our goal has always been to provide the best deals for travelers. SuperCoins are a simple yet powerful way to do that. Partnering with SW Network and Chetan Bhagat allowed us to present this message in a way that’s both entertaining and impactful.”
Raghav Bagai, Co-founder of SW Network, added, “This campaign blends humor with insight. Collaborating with Chetan Bhagat enabled us to craft a narrative that resonates with today’s travelers while effectively communicating Cleartrip’s unique value proposition.”
The campaign underscores Cleartrip’s dedication to simplifying the travel experience. By educating users on how to make the most of their SuperCoins, it encourages a shift from outdated beliefs to smarter, more rewarding travel practices.
With its unique blend of humor, storytelling, and consumer education, the campaign successfully positions Cleartrip as the ultimate platform for savvy travelers, ensuring every booking is backed by real, tangible savings